Best-Selling Author Dr. Andreas Boettcher Says Outcomes, Not Features, Are What Matter in Sales
Serial entrepreneur and sales expert Dr. Andreas Boettcher discusses the common pitfall of focusing on features in sales rather than working to solve “pain points” — customer problems are not addressed by surface-level benefits. SAN DIEGO, CA — February 13, 2015 — Entrepreneur, author, and trainer of trainers Dr. Andreas Boettcher published a new article […]