Thoroughly Modern Miletic: Windsor Real Estate Agent Sasha Miletic Modernizes Home Sales For The Internet Age
Windsor, ON – April 1, 2013 – It’s not hard to find Sasha Miletic. He’s on Twitter; he’s on Facebook; he’s on the Windsor-Detroit Internet Radio, and not only does he have a website – he has five blogs, each specializing in a different area of buying and selling homes. Trying to decide whether to buy a new home or invest in a fixer-upper? Miletic has the answer for you in his “Buyers Blog.” Want to learn easy and inexpensive ways to add curb appeal to your home? There’s a blog post for that as well. Thinking of making DIY home repairs before putting your home on the market? You’d better read his post first. Yes, Sasha Miletic is a Realtor for the age of the internet; and when you’re buying or selling a home in a digital economy, that is exactly the kind of realtor you need.
While HGTV shows stress home staging and curb appeal as the best ways sellers can swiftly turn their properties to profit, Miletic makes a compelling case that it’s equally, if not more, important for sellers to concern themselves with exposure. Today, he says, there’s no better way to gain exposure than by viral marketing through online media outlets. Miletic has developed a theory around real estate sales that gives sellers “the most bang for your buck.” He’s thrifty, but most importantly, he’s internet savvy – a quality rarely found in real estate.
“In the last two or three years, there’s been a shift in where people hang out. Local advertising, local papers, local magazines get very little reach. But, when you post houses on Facebook, Twitter, YouTube, Linked-In, Pinterest, Zoocasa, Craig’s List and Kijiji, you’ll quickly realize that’s where everyone is hanging out. And when you add the viral nature that these sites offer, you’ll quickly witness marketing and exposure on steroids. The leads you get off of these sites are incredibly valuable,” he says. Recent surveys have shown that 92 percent of all homebuyers start their searches online, underlining Miletic’s point that “You have to market where people are looking.” And, people are looking almost exclusively on the internet.
As many realtors know, statistics show that the less time it takes to sell your house, the more cash homeowners end up with in their pockets. “If you want to sell your house fast and for top dollar, you have to do research before that sale sign goes out on the lawn,” says Miletic. He advises sellers to type in keywords, like the name of your city and “property,” or “real estate,” and see which agents pop up on the front page of their search engine results. “Those are the agents who are savvy enough to market your home online, which is where all the buyers are,” he says.
On his website, SashaMiletic.com, Miletic provides pages upon pages of free information to help educate consumers and sellers. His “Home Buying Toolkit” includes tips like “How to get a free home inspection” and “How to select the right agent,” as well as a 13-page e-book on how to buy your first home. He also has e-mail video tutorials and, of course, the blogs. It’s a Do-it-yourselfer’s paradise, but Miletic also cautions, “look at the ‘For Sale by Owner’ stats,” before deciding to fly solo. “At the end of the day, you don’t net as much if you sell your home yourself. Homeowners assume there’s no difference between agents, when nothing could be further from the truth. Find the agent that uses the internet, who markets online to expose your home to the greatest number of people, and knows how to expose your home to the right people – the ones ready to buy,” says Miletic.