Carlo Alvarez, performance enhancement training expert, has recently signed a publishing deal with CelebrityPress, a leading fitness and health book publishing company, along with several leading health and fitness experts to release the book, The Definitive Guide to Youth Athletic Strength, Conditioning and Performance.

Cincinnati, OH – February 28, 2012 – Carlo Alvarez, Founder of Ethos Athletics, has joined with a select group of the world’s leading health and fitness entrepreneurs to co-write the forthcoming fitness book titled, The Definitive Guide to Youth Athletic Strength, Conditioning and Performance. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

Carlo Alvarez, is regarded as one of the top strength and conditioning coaches in the country, specializing in performance enhancement training for athletes at the high school, college and pro-level.   In 2002, Alvarez became Head Strength and Conditioning Coordinator for the Cincinnati Reds, responsible for the major league, minor league and Latin American operations. During his time with the Reds, he developed one of the most comprehensive and recognized athletic development programs in Major League Baseball and Latin America. In 2005, Alvarez became the Head Strength and Conditioning Coach at St. Xavier High School, where he has developed what is considered the top high school strength and conditioning program in the country. Since 2005, St. Xavier has won two Ohio Division I State Championships, three Regional Championships and a share of the National Title.

Carlo is the founder of Ethos Athletics and consults with companies and institutions including Nike, Gatorade, Vizual Edge, EAS, PR Soccer Elite, Humana, HIMA Health and Wellington Orthopedic, helping them with testing, product and program development. He serves on the advisory boards of the University of Cincinnati College of Education and Health Services, Cincinnati State Health and Information Technology Department and HIMA Health, as well as, a contributing writer for Total Health Breakthroughs and Fitness Editor of The Healing Prescription.

The forthcoming book, The Definitive Guide to Youth Athletic Strength, Conditioning and Performance, will feature top advice from health and fitness experts from across the country on the subjects of total body health, fitness and nutrition for children and youth. The authors will offer health and fitness tips for kids ranging from preschool age to college student athletes.  Some of the topics covered include keeping youth motivated, parental and athletic coaching, preventing injuries, taking the high school athlete to the next level, fitness for preschool age children, and much more.

Learn more about Carlo Alvarez at http://www.EthosAthletics.com

More about Carlo Alvarez:

Mr. Alvarez began his coaching career at his alma mater, University of Cincinnati as a student assistant. During his studies at the University of Cincinnati, Carlo became strength and conditioning coach at St. Xavier High School, where he implemented innovative and successful programs. In 1998, Carlo ventured to South Bend, Indiana to the University of Notre Dame where he evaluated, designed and implemented programs for male and female varsity athletes. He left the University of Notre Dame to become Assistant Strength and Conditioning Coordinator for the Cleveland Indians where he was responsible for developing player training plans and coordinating Latin American athletic development programs and internships.

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Dr. Ivan Misner, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many of the biggest experts across diverse fields.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us