Strength and Conditioning Coach Carlo Alvarez Hits Amazon Best Seller List With New Youth Fitness Book

Carlo Alvarez, performance enhancement training expert, recently hit #1 in two separate best-seller lists with the new book “The Definitive Guide to Youth Athletic Strength, Conditioning and Performance.

Cincinnati, OH – May 9, 2012 – Carlo Alvarez, Founder of Ethos Athletics, recently joined with a select group of the world’s leading health and fitness entrepreneurs to co-write the fitness book titled, The Definitive Guide to Youth Athletic Strength, Conditioning and Performance. The book was released by CelebrityPress™ – a leading fitness and health book publisher.

The Definitive Guide to Youth Athletic Strength, Conditioning and Performance was released on Thursday, March 29th, 2012 and features top advice from health and fitness experts from across the country on the subjects of total body health, fitness and nutrition for children and youth. The authors will offer health and fitness tips for kids ranging from preschool age to college student athletes. Carlo Alvarez contributed a chapter titled “Building Better Athletes.”

On the day of release, The Definitive Guide to Youth Athletic Strength, Conditioning and Performance reached best-seller status in two Exercise and Fitness categories – reaching #1 in both the “Injury Prevention” category and the “For Children” category.

Carlo Alvarez, is regarded as one of the top strength and conditioning coaches in the country, specializing in performance enhancement training for athletes at the high school, college and pro-level.   In 2002, Alvarez became Head Strength and Conditioning Coordinator for the Cincinnati Reds, responsible for the major league, minor league and Latin American operations. During his time with the Reds, he developed one of the most comprehensive and recognized athletic development programs in Major League Baseball and Latin America. In 2005, Alvarez became the Head Strength and Conditioning Coach at St. Xavier High School, where he has developed what is considered the top high school strength and conditioning program in the country. Since 2005, St. Xavier has won two Ohio Division I State Championships, three Regional Championships and a share of the National Title.

Carlo is the founder of Ethos Athletics and consults with companies and institutions including Nike, Gatorade, Vizual Edge, EAS, PR Soccer Elite, Humana, HIMA Health and Wellington Orthopedic, helping them with testing, product and program development. He serves on the advisory boards of the University of Cincinnati College of Education and Health Services, Cincinnati State Health and Information Technology Department and HIMA Health, as well as, a contributing writer for Total Health Breakthroughs and Fitness Editor of The Healing Prescription.

From CelebrityPress™:

The Celebrity Experts® in this book explore the subject of Fitness through conditioning the body for optimal results in young athletes. They look at the factors of mindset, nutrition and exercise – all of which play a part – from all angles and for all ages. They discuss the benefits of training, techniques, and the indelible influence of coaches on young minds. Such influence often stays with individuals for a lifetime.

Whether you have a toddler or a teen, these Celebrity Experts® have found success in teaching and coaching all age groups life-lessons, skills and mindset. Whether their students grow into professional athletes or responsible citizens, appropriate coaching and teaching methods are key to helping them mature into healthy, competitive individuals on and off the field.  Here is an opportunity for coaches and parents to read and adopt successful, tested and proven ideas in their daily roles.

After such a successful release, Carlo Alvarez will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, please go to

Learn more about Carlo Alvarez at

More about Carlo Alvarez:

Mr. Alvarez began his coaching career at his alma mater, University of Cincinnati as a student assistant. During his studies at the University of Cincinnati, Carlo became strength and conditioning coach at St. Xavier High School, where he implemented innovative and successful programs. In 1998, Carlo ventured to South Bend, Indiana to the University of Notre Dame where he evaluated, designed and implemented programs for male and female varsity athletes. He left the University of Notre Dame to become Assistant Strength and Conditioning Coordinator for the Cleveland Indians where he was responsible for developing player training plans and coordinating Latin American athletic development programs and internships.

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 500 best-selling authors to date.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit

Posted Under: CelebrityPress, Youth Athletic