Marketplace and consumer-behavior experts, Stephen Bosch and Kevin O’Shea, will team with CelebrityPress, a leading book publishing company, and several leading business professionals from around the world to release the book, “Stand Apart.”

Kirkland, WA – December 6, 2013 – Marketplace and consumer-behavior experts Stephen Bosch and Kevin O’Shea, Co-Founders of BrandTruth®, have joined best-selling author and marketing expert, Dan Kennedy, along with a select group of the world’s leading experts to co-write the forthcoming book titled, Stand Apart: Stand Out Strategies from Today’s Leading Entrepreneurs and Professionals to Help You Achieve Health, Wealth, & Success. Nick Nanton, Esq., along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress imprint.

BrandTruth® is a team of dedicated Brand Marketing and Retail industry veterans who use their extensive experiences in connecting with and aligning with consumers, to find powerful solutions on how to sell more effectively to them.

Stephen Bosch is the president and Managing Partner of BrandTruth. He co-founded the company in 2002 as a way of more powerfully applying his 20+ (now 30+) years of experience in appraising how some of world’s largest and most iconic brands (including P&G, NIKE, Coca-Cola, Adidas, Microsoft, HP, Apple, Nintendo, and others) connect or disconnect with their customers.

Kevin O’Shea is a co-founder of BrandTruth and he has a long and varied retail, branding and qualitative research background. Kevin’s management career spans 25+ years, allowing exposure to all levels of retail branding and product/service execution. Starting his career in the grocery and FMCG arena, he was eventually recruited by San Francisco branding pioneer ESPRIT and became an integral part of their management team. As a director and 10-year corporate officer for the trendy apparel brand, he was responsible for developing and supporting multiple programs and brand initiatives for such major retail accounts as Federated Department Stores (Now Macy’s Inc.), May Company, Dillard’s, Saks Inc., Kohl’s and Nordstrom.

The people who stand apart in the New Economy are not the “same old, same old.” Stand Apart is a compilation of practical advice from authors all around the world. You can read for yourself the way that the Celebrity Experts® in this book, led by Dan Kennedy, stand apart. These are people who willingly share their knowledge and will guide and coach you to success in their fields. They have accomplished their goals and…stand apart!

The royalties from this project will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes. The book is expected to be published in January 2014.

Learn more about Kevin O’Shea, Stephen Bosch and BrandTruth at http://brandtruth.com/

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Dr. Ivan Misner, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many of the biggest experts across diverse fields.