Slip-On Dancers make a ground breaking first appearance at the Tropic Heat Jazzercise On Location Convention
Orlando, FL. (August 31, 2012)–Dance Yourself Fit LLC made an appearance at their first, Tropic Heat Jazzercise On Location Convention, which took place June 29-30 in Orlando, Florida.
At the convention, Dance Yourself Fit had a booth set up in the vendor hall to promote and sell their best-selling traction modifiers, Slip-On Dancers®, which was the only one of its kind at the convention.
“I was very pleased at the warm reception we got at the convention from all the attendees who had never seen anything like our product before,” said Katie Hughes, Founder of Dance Yourself Fit, LLC and the inventor of Slip-On Dancers®. “It was a great opportunity to get the word out about how our product can help new dancers and promote the business.” Slip-On Dancers® are an innovative product that turns running shoes into dancing shoes, making twisting and turning easier while reducing the risk of knee injuries. People who love dance and fitness programs love Slip-On Dancers®because they don’t have to buy dance shoes to participate.
About Katie Hughes:
Katie Hughes is the founder of Dance Yourself Fit, LLC and the inventor of “Slip-On Dancers®.” Hughes is a certified group fitness instructor and, while pursuing her Ph.D. in chemistry from Princeton University, she began teaching classes there. After Hughes heard some of her students complain about knee pain and their hesitance to buy expensive dance shoes, she developed an idea to solve their problems, and “Slip-On Dancers” were created in 2010 after Hughes completed her Ph.D.
Hughes has driven the company to remarkable growth with her creative innovation, targeted marketing, and scientific approach to problem solving. She is the winner of the “Make Mine a Million $ Business” pitch competition and has been featured in Women’s Entrepreneur Magazine, the Charlotte Business Journal, and USA Today. Hughes is also a best-selling co-author who won the Editor’s Choice Award for her contribution to Women Who Mean Business, a best-selling book published in June 2012.