Charlotte, NC – November 7, 2012 – Katie Hughes,PhD, Owner of Dance Yourself Fit LLC recently attended the annual Curves Convention in Las Vegas, NV where over 2000 Curves franchise owners, managers and others gathered. The convention took place from October 19^th-20^th. At the convention, Dance Yourself Fit had a booth set up to showcase their best-selling traction modifiers, Slip-On Dancers^®.
Dr. Hughes, the inventor of Slip-On Dancers^®, was on hand to speak with the attendees about using this novel product.

“We love these events were we can meet with users of our product and learn what they love so we can continue to create products in colors they love that really meet their needs,” remarked Katie Hughes.

Slip-On Dancers^® are an innovative, first-of-its-kind product that turns running shoes into dancing shoes, making twisting and turning easier while reducing the risk of knee injuries.  People who love dance and fitness programs love Slip-On Dancers^® because they don’t have to buy dance shoes to participate.  You can use them whether you like to line dance or do a dance workout game on your XBox in the comfort of your own home.

This convention comes off the heels of a very successful showing at the Zumba Convention in Orlando, Florida, where over 6,500 Zumba instructors from across the nation learned more about Slip-On Dancers^® and often, shared their experiences. Kate, a satisfied customer from Vermont, said, “I love using my Slip-On Dancers^® when I teach Zumba classes on carpet. They allow me to keep my knees safe while still using my favorite sneakers!”

For more information on Slip-On Dancers, please visit http://www.slipondancers.com

About Katie Hughes, PhD:

Katie Hughes,PhD, is the founder of Dance Yourself Fit, LLC and the inventor of Slip-On Dancers®. While pursuing her Ph.D. in chemistry from Princeton University, she began teaching Zumba Fitness® classes there.  After Hughes heard some of her students complain about knee pain and their hesitance to buy expensive dance shoes, she developed an idea to solve their problems, and the “Slip-On Dancers” brand was created in 2010 after Hughes completed her Ph.D in Solid State Chemistry.

Hughes has driven the company to remarkable growth with her creative innovation, targeted marketing, and scientific approach to problem solving and business systematization. She is the winner of the “Make Mine a Million $ Business” pitch competition and has been featured in Women’s Entrepreneur Magazine, the Charlotte Business Journal, and USA Today.  Hughes was an invited speaker at Princeton University on Entrepreneurship and is also a best-selling co-author who won the Editor’s Choice Award for her contribution to Women Who Mean Business, a best-selling book published in June 2012.

Katie is now launching a new business to help other women entrepreneurs systematize their businesses to gain a sense of control, fuel business growth, and develop a work-life balance that is sustainable.  For more information, please visit http://theTimeItTakes.ME.