Best-selling author and sales expert Dr. Andreas Boettcher explains the core scientific concepts of storytelling’s effect on the human brain and why a great story is an important business tool.

SAN DIEGO, CA — March 25, 2015 — Entrepreneur, author, and trainer of trainers Dr. Andreas Boettcher published a new blog post entitled “The Science of Storytelling.” In the post, he discusses neural coupling and dopamine release, two of the profound effects of storytelling on the human brain that trigger attention span and feelings of pleasure — both huge boons when used for a business purpose.

Boettcher says, “One of the fundamental principles of sales is that you have to keep your customer’s attention. Nobody’s giving you the time of day? Too bad. You probably aren’t going to make the sale. What storytelling does is capture the attention of the reader or listener by activating his or her brain. A well-told story makes customers feel like they are experiencing it for themselves.”

Dr. Andreas Boettcher is a world-renowned speaker, sales expert, and author with multiple million-plus dollar businesses to his name. The former Director of Sales for Peak Potentials Training, Dr. Andreas led all aspects of sales, building a new million-dollar sales team from scratch and overseeing offers presented from the stage, including scripting. As a three-time Ironman Triathlete with over 50 races to his name, Dr. Andreas draws from his own learned self-discipline and business acumen to share compelling stories and proven content filled with inspiration, motivation, and resources to help others do the same or even better.

Read the whole article here http://www.drandreas.com/blog/the-science-of-storytelling/

About Dr. Andreas Boettcher:

Author of Amplify Your Talk: How to Instantly Attract New Clients in Less Than an Hour With Virtually No Marketing Costs and renowned international speaker, Dr. Andreas Boettcher has shared his sales and public speaking expertise with entrepreneurs, service professionals, and experts worldwide.

Dr. Andreas is a successful entrepreneur with multiple million-plus dollar businesses to his name. The former Director of Sales for Peak Potentials Training, Dr. Andreas led all aspects of sales, building a new million-dollar sales team from scratch and overseeing offers presented from the stage, including scripting.

Dr. Andreas has personally delivered over 1,000 presentations and shared the stage with Tony Robbins, Dr. Deepak Chopra, Peter Diamandis, Mark Victor Hansen and Brian Tracy. He continues to work with Success Expert Brian Tracy, as his Master Sales Trainer.

Dr. Andreas offers workshops and training for professional sport teams in the NBA, NHL, NFL, and MLB, teaching relationship-based selling skills in order to customize the fan experience while building long-term relationships with their fans.