Seniors Housing and Health Care Industry Sales Expert, Traci Bild, Reports Successful Super-Conference

Traci Bild, health care sales and customer service expert, is proud to announce the huge success of her senior housing and health care super-conference held on April 1st and 2nd in Chicago, Ill. 

Orlando, Fla. – April 16, 2009 – Traci Bild, best selling author and expert in growing sales and customer service, is proud to announce the overwhelming success of the first-ever senior housing conference fully dedicated to helping improve facility selling and marketing methods, improve public perception of senior housing, and increase senior housing occupancy and revenue.  This Super-Conference was held on April 1st -2nd, 2009 in Chicago, Illinois, and hosted senior housing and health care customer service providers from across the country.  

“The name ‘Super-Conference’ was a tough name to live up too, but this conference exceeded the adjective ‘Super’ & moved to ‘Premier Senior Housing Sales Conference,’” said Anja Rogers, Senior Vice President of Senior Star Living. 

Traci Bild is known by hundreds of senior housing owners, operators, administrators and marketing directors across the country that have broken company occupancy records as a result of her training systems.  The conference was a two-day, information filled, event that brought together industry leaders in the Assisted Living, Independent Living, Continuing Care Retirement Communities and Skilled Nursing industries. 

Guest experts included Bill Rancic, advisor to Donald Trump and season one winner of the hit television show The Apprentice, who covered topics such as “How to manage and lead your team in times of uncertainty – educate, motivate, activate, and author, trainer and speaker, Donna Cutting.  Donna spoke on “How to Deliver Red Carpet Customer Service to Your Staff and Residents!” 

One of the focuses of this super-conference was the present and future challenge for these industries regarding the generational shift of those looking to utilize senior housing, assisted living facilities and retirement communities.  The Baby Boomer generation will quickly become one of the largest generational groups needing these services.  With this generational shift comes a new set of lifestyle expectations, requiring a different approach to the consumer experience. 

“My goal is to change the way people sell Senior Housing and Health Care services.  What worked five years or ten years ago absolutely does not work today.  There is more competition, greater financial challenges, and more options in general for seniors and their families.  Our industry must have sales systems in place that help them to find needs, build value and get people excited about moving now, not later! We are nowhere near our capacity, and that must change.” said Traci Bild.  

Here are some reactions from some of the industry leaders who participated in the Super-Conference: 

“This was a top drawer, blue ribbon, thrill ride!  Lots of fun, and we can’t wait to get started!” said Jim Curto, CEO The Birches Assisted Living This has been a great action packed two days to learn new techniques and ideas as well as reinforce old ones.  I will definitely be leaving excited and motivated to get back and make some changes in my daily and weekly tasks,” remarked Whitney Coles, Community Relations Coordinator, The Stratford at West Clay.

 Jamie Lee Silver, Director of Sales and Outreach for Fairview Vibrant Living, said, “This is the first program I’ve been to since I entered the Senior field that has REAL SOLID Systems I can use!” It was phenomenal!  Great job Traci and speakers!” commented Jacob Work, Regional Director, Welcome Home Management. Kirsten Korfhage, Executive Director of AF Evans Company, said, “The entire presentation completely exceeded my expectation. The combination of presenters contributed in keeping me engaged and interested.” A great two days to bring together sales, marketing, and operation team members to highlight how system processes work together to create a successful team and community,” remarked Jen Cox, Marketing Services Manager, The Stratford Companies. For more information on Traci Bild, please visit


About Traci Bild: 

Traci Bild is the best selling author of “7 Steps to Successful Selling” and an expert in growing sales and providing top-level customer service within the health care industry.  Her company, Bild Consulting, helps organizations drive revenue through a systematic process designed to acquire new clients in record time.  Her goal is to help people learn to work smart, not hard, while working less, yet making more than ever before.  For more information please visit


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