Seniors Housing and Health Care Industry Sales Expert, Traci Bild, Holds Chicago Super-Conference

Traci Bild, health care sales and customer service expert, is preparing to help improve the public perception of senior housing, as well as the way selling is done, at her Senior Housing Super-Conference in Chicago with guest Bill Rancic, among others. 

Chicago, Ill. – March 20, 2009 – Traci Bild, best selling author and expert in growing sales and customer service, is announcing the first-ever senior housing conference fully dedicated to helping improve facility selling and marketing methods, improve public perception of senior housing, and increase senior housing occupancy and revenue.  This Super-Conference will be held on April 1st -2nd, 2009 in Chicago, Illinois.  

Traci Bild is known by hundreds of senior housing owners, operators, administrators and marketing directors across the country that have broken company occupancy records as a result of her training systems.  This conference will be a two-day, information filled, event that will bring together industry leaders in the Assisted Living, Independent Living, Continuing Care Retirement Communities and Skilled Nursing industries.  Traci and her guest experts will reveal what Traci has learned through a tremendous amount of research and time dedicated to learning what precise measures can be taken to keep senior housing facilities at full capacity. 

One of the present and future challenges for these industries is the generational shift of those looking to utilize senior housing, assisted living facilities and retirement communities.  The Baby Boomer generation is on the cusp of needing these Services.  With this generational shift comes a new set of lifestyle expectations, requiring a different approach to the consumer experience. 

“The goal of this conference is to bring dramatic change to the way Seniors Housing Services are marketed and sold.  As thrifty seniors from the great depression grow frailer in care, their baby boomer children begin to look at Independent and Assisted Living options for themselves. Clearly these two demographics have entirely different sets of wants and needs,” said Traci Bild.  

“We are moving the industry away from a ‘show and tell’ concept where people feel they ‘have’ to move, to helping marketers understand how to find needs and build value to get people excited about the prospect of moving and living a fuller life.  Although many from the Baby Boomer generation will not begin to move immediately, we are starting the transformation within organizations now so they are better prepared when the tidal wave of boomers hit!” Traci continued. 

Traci has invited two special celebrity guests to join her at the conference.  Bill Rancic, advisor to Donald Trump and season one winner of the hit television show The Apprentice, will cover topics such as “How to manage and lead your team in times of uncertainty – educate, motivate, activate.”  The second celebrity guest, who will speak at the Super-Conference, will be author, trainer and speaker, Donna Cutting.  Donna will speak on “How to Deliver Red Carpet Customer Service to Your Staff and Residents!”

For more details, complete event listings, and online registration for the Super-Conference, please visit 

About Traci Bild:

 Traci Bild is the best selling author of “7 Steps to Successful Selling” and an expert in growing sales & providing top-level customer service within the health care industry.  Her company, Dynamic Performance, helps organizations drive revenue through a systematic process designed to acquire new clients in record time.  Her goal is to help people learn to work smart, not hard, while working less, yet making more than ever before. 

For more information please visit


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