Best-selling author and serial entrepreneur Dr. Andreas Boettcher reveals his tried-and-true sales tactic: sell to the one, not the many, in order to increase overall sales numbers.

SAN DIEGO, CA — Aug 24, 2015 — Entrepreneur, author, and trainer of trainers Dr. Andreas Boettcher published a new blog post entitled “How to Identify Your Ideal Clients.” In the post, he warns professional service providers away from trying to sell to everyone, advising them instead to target their ideal clients and narrow their sales focus in order to sell better.

Boettcher says, “One of the major stumbling blocks of professionals looking to identify their target demographic is the desire to be everything to everybody. Sure, it makes sense—the more people you sell to, the more money you make. Newsflash: it never works like that. Targeting all people is the same as targeting none at all. Humans are nuanced creatures who respond to tailor-made marketing and sales tactics, not generic, one-size-fits-all. The better you are able to identify who your ideal clients are, the more you will sell, hands down.”  

Dr. Andreas Boettcher is a world-renowned speaker, sales expert, and author with multiple million-plus dollar businesses to his name. The former Director of Sales for Peak Potentials Training, Dr. Andreas led all aspects of sales, building a new million-dollar sales team from scratch and overseeing offers presented from the stage, including scripting. As a three-time Ironman Triathlete with over 50 races to his name, Dr. Andreas draws from his own learned self-discipline and business acumen to share compelling stories and proven content filled with inspiration, motivation, and resources to help others do the same or even better.

Read the whole article here. http://www.drandreas.com/blog/how-to-identify-your-ideal-clients/

About Dr. Andreas Boettcher:

Author of Amplify Your Talk: How to Instantly Attract New Clients in Less Than an Hour With Virtually No Marketing Costs and renowned international speaker, Dr. Andreas Boettcher has shared his sales and public speaking expertise with entrepreneurs, service professionals, and experts worldwide.

Dr. Andreas is a successful entrepreneur with multiple million-plus dollar businesses to his name. The former Director of Sales for Peak Potentials Training, Dr. Andreas led all aspects of sales, building a new million-dollar sales team from scratch and overseeing offers presented from the stage, including scripting.

Dr. Andreas has personally delivered over 1,000 presentations and shared the stage with Tony Robbins, Dr. Deepak Chopra, Peter Diamandis, Mark Victor Hansen and Brian Tracy. He continues to work with Success Expert Brian Tracy, as his Master Sales Trainer.

Dr. Andreas offers workshops and trainings for professional sport teams in the NBA, NHL, NFL, and MLB, teaching relationship-based selling skills in order to customize the fan experience while building long-term relationships with their fans.