Marketing ROI Expert, “The ROI Guy” Richard Seppala, Hits Amazon Best-Seller List With New Book, “Shift Happens”

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, recently hit’s Best-Seller List with his new book, “Shift Happens.” 

Orlando, Fla. – December 8, 2009 – ROI marketing expert, Richard Seppala, a.k.a. the ROI Guy™, in collaboration with America’s PremierExperts®, recently released the book, Shift Happens:  America’s PremierExperts® Reveal Their Biggest Secrets to Help You Thrive in the New Economy.  America’s PremierExperts® is a group of America’s leading experts in various fields of business.  They are celebrity experts who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.

Shift Happens was released on November 19, 2009.  On the day of release, the book was a #1 Best-Seller in the Direct Marketing category.  The book also reached the best-seller list in two other categories, the Entrepreneurship category, and the Communications category.

Richard Seppala authored a chapter in the book titled, “Information + Automation = The Right Recession Combination.” Richard was chosen as one of America’s PremierExperts® based on his expertise and success in the marketing industry, specifically his marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

On Friday, December 4, America’s PremierExperts® and all of the authors held the official launch party for Shift Happens in Times Square in New York City, NY.

To order your copy of Shift Happens, please visit

For more information on Richard Seppala, please visit

To find out more about America’s PremierExperts™ visit


About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

 Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit or call Toll-Free 1-800-647-1909.


About America’s PremierExperts® LLC:


America’s PremierExperts® is an organization that recognizes business experts for their willingness to promote free expert content in their field of expertise to consumers and journalists alike, while offering business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive, invitation-only, opportunities for further exposure and growth in the marketplace.  JW Dicks, Esq. and Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, founded America’s PremierExperts® and The Ultimate Celebrity Branding Experience™ to honor entrepreneurs, CEOs, authors, professional speakers and businesspeople who are dedicated to spreading knowledge and awareness in their field of expertise and making significant contributions to their industry and the marketplace as a whole.  For more information about America’s PremierExperts® LLC visit


Posted Under: America's PremierExperts, Richard Seppala, Your ROI Guy