Referral Marketing Expert Bertrand McHenry Hits Amazon Best Seller List With New Book

Bertrand McHenry, author and radio host, recently hit three separate best-seller lists with the new book “The Only Business Book You’ll Ever Need.

Houston, Tex. – March 22, 2012 – Bertrand McHenry, known as “The Referral Marketing Master”, recently joined a select group of business experts and entrepreneurs to collaborate and co-write the business and marketing book titled The Only Business Book You’ll Ever Need. The book was released by CelebrityPress™ – a leading business book publisher.

The Only Business Book You’ll Ever Need was released on Thursday, March 8th, 2012 and features top advice from leading entrepreneurs, business owners and marketing experts from around the world. The authors share their insights, tips and secrets to maintaining a thriving business through any kind of economy. Bertrand McHenry contributed a chapter titled “In The Referral Marketing/Networking Lab.”

On the day of release, The Only Business Book You’ll Ever Need reached best-seller status in three categories – reaching as high as #2 in the Direct Marketing category.  The book also reached best-seller status in the Entrepreneurship and Business Management categories.

Bertrand McHenry is a published author, hosts a weekly CBS radio show called “Business Builders Radio”, and is the President/Owner of the Referral Institute of Houston – a referral marketing training company. He takes Referral Marketing from a “soft art” to a “hard science” which transforms it to an absolute Hard Edged Economic Driver and if implemented will double earnings! He takes entrepreneurs and business owners and applies his 3 core competencies to their goals: 1) Making sure they get the right Referral Marketing Education. 2) Accountability and Immersion in the information and actions, and 3) Getting their networks trained by the experts to bring them business. Pairing Referral Institute information and curriculum with these 3 core competencies is a combination that is transforming revenue, earnings, income and lives!

From CelebrityPress®:

Efforts and courage are not enough without purpose and direction.
~ John F. Kennedy

This quote is clear. We are well advised to pursue success in business with purpose and direction. Business spans a wide range of skills, of which Marketing is the most dominant. This book covers the skills necessary to become successful – whether you are selling products, services, or a derivative of both.

It is fascinating to note that the topics covered here by Celebrity Experts®, most of which are marketing related, include: Ways to build a business, Use of Social Media, Planning and Strategies for Businesses, Brands and Branding, Determination, Motivation and Commitment, Advertising in the New Economy, Mindset and Passion, and the importance of ethics in business.

After such a successful release, Bertrand McHenry will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, please go to

To learn more about Bertrand, his company and how he can transform your business visit him at , follow him on Twitter at @bertrandmchenry , email him at [email protected] , or  call him at 281-401-9852

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 500 best-selling authors to date.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit

Posted Under: CelebrityPress, Only Business Book