Real Estate Marketing Firm Lucky Buys Yucky Houses™ Discusses TV Marketing Versus Direct Mailing

Sean Flanagan of Lucky Buys Yucky Houses debates the differences between television marketing and other popular forms of mass marketing.

 Orlando, Fla. –May 28, 2008– Sean Flanagan, founder of Lucky Buys Yucky Houses™, recently published an article on his popular real estate investment website,, challenging the effectiveness of some of the standard methods of mass marketing in the arena of real estate investment leads.  The article entitled “The Gurus Have Blatantly Lied to You,” discusses the shortcomings of several traditional methods of mass marketing such as direct mailing, bandit signs, classified ads, and door knocking.  Flanagan mostly focuses on the differences between direct mailing and television advertising, as well as the reasons why “gurus” in the real estate investment industry often mislead investors as to the effectiveness and cost of certain types of mass marketing.

 In the article, founder of Lucky Buys Yucky Houses™ Sean Flanagan said, Gurus want you to believe that they are
 the most effective form of marketing simply because they can all be done on a shoestring budget. This is not always the case!  Although some of these forms of marketing for motivated sellers have their place, they just shouldn’t be the first weapons of choice.”

 Flanagan describes the “best” forms of mass marketing as those that reach the largest amount of qualified prospects in the quickest and most efficient way possible, while “clearly communicating a strong call to action.”  According to Flanagan, a television advertisement with a memorable message lends you or your company instant credibility, as well as trust in the eyes of prospects.   For this reason, Flanagan argues that television advertising gives you the most “bang for your buck.”

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 About Sean Flanagan, Lucky Buys Yucky Houses:

 Sean Flanagan is recognized as an expert in real estate and marketing. Over the past decade he has been involved in hundreds of real estate transactions. His success had largely been contributed to his ability to market much more creatively than the competition. Sean Flanagan’s marketing expertise continues to fuel his company, along with dozens of licensees across the country, with a stream of motivated sellers that are second to none in the industry. Flanagan Properties, known for their catchy trademark and marketing with the use of Lucky Buys Yucky Houses®, offers affiliate opportunities for qualified real estate investors and investment companies seeking an abundance of leads from highly motivated sellers in their market. 

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