Real Estate Expert Michael Swift Signs Publishing Deal With CelebrityPress For New Book, “Cracking the Real Estate Code: Vol. 2”

Michael Swift will team with CelebrityPress, a leading book publishing company, and several leading experts from around the world to release the book, “Cracking the Real Estate Code: Volume 2.”

Pleasanton, CA – May 27, 2014 – Michael Swift, San Francisco Bay are real estate broker and counselor, has joined a select group of the world’s leading real estate experts co-write the forthcoming book titled, Cracking the Real Estate Code Volume 2: The Nations Leading Expert Advisors Reveal Their Proven Repeatable Systems to Help You Get the Best Deal on Either Side of Any Real Estate Transaction. Two of these experts are noted real estate professionals, members of the National Association of Expert Advisors and coaches – Jay Kinder and Michael Reese. Nick Nanton, Esq., along with business partner, JW Dicks, Esq., recently signed a publishing deal with Michael and the other authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

Michael is one of the top real estate brokers in the San Francisco Bay Area and is in the top 1% of real estate sales nationwide. In 2013, Michael exceeded the $40 million mark in real estate sales for the year. Michael attributes most of his business success to the systems he has in place to proactively manage every step in a real estate transaction. This ensures that no balls are dropped and client communication is constant so each client has a positive experience and an experience that they would want to refer others to.

Michael holds the prestigious designations of: Real Estate Broker, Master Certified Negotiation Expert® (MCNE) Certified Home Buying Advisor (CHBA), Certified Home Selling Advisor® (CHSA), Certified Distressed Property Expert® (CDPE), Accredited Staging professional (ASP), Home Retention Consultant (HRC), Certified Foreclosure Specialist (CFS), Short Sale Foreclosure Resource (SFR), Certified Short Sale Professional (CSP), and Certified Short Sale Agent (CSSA).

Cracking the Real Estate Code: Vol. 2 will feature proven secrets and strategies that the top real estate agents and consultants employ in order to realize the biggest gains from selling a home – and to gain the strongest leverage in buying one.  Michael will contribute a chapter titled “Pre-Emptive Negotiation: A Strategy for Sellers.”  The book is expected to be published in the summer of 2014.

From CelebrityPress™:

In Cracking the Real Estate Code: Vol. 2, you’ll discover the secret systems that the top real estate agents and consultants employ in order to realize the biggest gains from selling a home – and to gain the strongest leverage in buying one.  These proven secrets, used by the pros in the know, are gathered together here for the first time in one easy-to-access guide.

Whichever side of a deal you find yourself on, Cracking the Real Estate Code: Vol. 2 gives you the advantage in negotiating the best price.  With property prices on the rebound from coast-to-coast, this is the time to act – and these are the powerful methods you need to know to make the most of every real estate opportunity!

Learn more about Michael Swift at

About Michael Swift:

Michael Swift is a California native and real estate broker with over 23 years of real estate counseling and sales experience. He lives in the beautiful San Francisco Bay Area with his wife Tara, daughter Aviana and son Alec, who are his BIG why in life and are at the root of his success over the years.

Receiving his real estate license at the young age of 19 back in 1991, Michael read every book on the subject of real estate and customer care that he could get his hands on. He also went to as many real estate seminars as he could in order to learn as much about the business of real estate as possible. Although real estate is a tough business to succeed in, especially for someone who was so young at the time, Michael flourished by focusing all of his time and efforts making sure that his clients were more than satisfied with their real estate experience. Flash forward 23 years…Michael currently attributes 93% of his business to the referrals of his past and current clients, which says a lot about what his clients feel about him and his business.

Michael focused primarily on helping people out of foreclosure through forbearance agreements and short sales for his first 4-5 years in the business during the real estate down cycle of 1991-1995. Due to his overwhelming success helping people negotiate these complicated scenarios, he was sought after by many real estate brokers in the community to help with their clients as well. He was recruited to Re/ Max Executive in the San Francisco Bay Area in 1993 as an Associate Broker to help train all of the office agents on how to successfully negotiate forbearance agreements (the modifications of those days) and short sale transactions.

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1400 best-selling authors to date.

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