Michael Swift has completed his final course training to become only the 13^th real estate broker in all of California to have this very prestigious designation.

Pleasanton, CA – June 9, 2014 – After over a year of negotiation training, Michael Swift, San Francisco Bay are real estate broker and counselor, has successfully completed the Master Certified Negotiation Expert (MCNE^®) designation program conducted by the Real Estate Negotiation Institute (RENI).

The MCNE^® program is the premier and most comprehensive negotiation designation program in real estate.  The Master Certified Negotiation Expert (MCNE^®) program consists of six training courses covering professional negotiation theory and techniques, as well as practical application to real estate negotiation situations.  The Real Estate Negotiation Institute (RENI) is a member of the Harvard Program on Negotiation and researches negotiation literature around the world to bring the best possible training to real estate professionals.

No real estate professional can guarantee specific outcomes or results for your real estate transaction, however, you can be sure that a MCNE^® agent/broker will conduct your real estate negotiations professionally, skillfully, and with confidence on your behalf.  The results achieved by you and an MCNE^® agent/broker will likely be among the best possible for your specific situation.

As you consider your choice of real estate professionals, carefully evaluate his/her training and commitment to skill development.  Negotiation skills are very important to your ultimate success and a MCNE^® agent/broker has demonstrated a commitment to excellence by completing the MCNE^® program.

Michael is one of the top real estate brokers in the San Francisco Bay Area and is in the top 1% of real estate sales nationwide. In 2013, Michael exceeded the $40 million mark in real estate sales for the year. This achievement placed him in the Pinnacle Category within the Bay East Association of Realtors. Of the 4,385 agents in the association only 102 agents received this prestigious award.

Michael attributes most of his business success to the systems he has in place to proactively manage every step in a real estate transaction. This ensures that no balls are dropped and client communication is constant so each client has a positive experience and an experience that they would want to refer others to.

Michael holds the prestigious designations of: Real Estate Broker, Master Certified Negotiation Expert® (MCNE) Certified Home Buying Advisor (CHBA), Certified Home Selling Advisor® (CHSA), Certified Distressed Property Expert® (CDPE), Accredited Staging professional (ASP), Home Retention Consultant (HRC), Certified Foreclosure Specialist (CFS), Short Sale Foreclosure Resource (SFR), Certified Short Sale Professional (CSP), and Certified Short Sale Agent (CSSA).

Michael Swift has also recently joined a select group of the world’s leading real estate experts co-write the forthcoming book titled, Cracking the Real Estate Code Volume 2: The Nations Leading Expert Advisors Reveal Their Proven Repeatable Systems to Help You Get the Best Deal on Either Side of Any Real Estate Transaction, due to be published later this Summer. The book will feature proven secrets and strategies that the top real estate agents and consultants employ in order to realize the biggest gains from selling a home – and to gain the strongest leverage in buying one.  Michael will contribute a chapter titled “Pre-Emptive Negotiation: A Strategy for Sellers.”

Learn more about Michael Swift at www.TheSwiftTeam.com

About Michael Swift:

Michael Swift is a California native and real estate broker with over 23 years of real estate counseling and sales experience. He lives in the beautiful San Francisco Bay Area with his wife Tara, daughter Aviana and son Alec, who are his BIG why in life and are at the root of his success over the years.

Receiving his real estate license at the young age of 19 back in 1991, Michael read every book on the subject of real estate and customer care that he could get his hands on. He also went to as many real estate seminars as he could in order to learn as much about the business of real estate as possible. Although real estate is a tough business to succeed in, especially for someone who was so young at the time, Michael flourished by focusing all of his time and efforts making sure that his clients were more than satisfied with their real estate experience. Flash forward 23 years…Michael currently attributes 93% of his business to the referrals of his past and current clients, which says a lot about what his clients feel about him and his business.

Michael focused primarily on helping people out of foreclosure through forbearance agreements and short sales for his first 4-5 years in the business during the real estate down cycle of 1991-1995. Due to his overwhelming success helping people negotiate these complicated scenarios, he was sought after by many real estate brokers in the community to help with their clients as well. He was recruited to Re/ Max Executive in the San Francisco Bay Area in 1993 as an Associate Broker to help train all of the office agents on how to successfully negotiate forbearance agreements (the modifications of those days) and short sale transactions.

You can reach Michael at 925-600-0179 or email him at [email protected]