Promotional Marketing Expert, Danette Gossett, Writes About How To Appropriately Dress Trade Show Representatives For Success.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, helps her clients find what she calls “the sweet spot” in trade show attire, that is somewhere between tasteless and invisible.
MIAMI, FL– May 20, 2022 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “We Help Your Team Achieve The Sweet Spot In Trade Show Attire.” Ms. Gossett briefly mentions some of the latest advancements that can take branded attire “to exciting new heights.”
According to Gossett, “Just as critical to trade show success as a stunning, well-designed trade show exhibit is a well and appropriately dressed booth staff.” She emphasizes, “This is no time for your representatives to express their individual style and personality!” Gossett goes on to say, “It’s very likely that trade show apparel is not the first thing you think about when planning for a trade show, especially if this is your first venture. However, it is one of the most important aspects of attracting prospects and representing you company well.”
“No matter the culture and personality of your company,” Gossett writes, “as the most seasoned trade show participants know, attire is a key aspect of event marketing presentation. And it’s important to balance style and personality with practical and comfortable clothing.” She points out that, “Wearing branded uniforms or outfits with a common theme can help create stronger brand identity and will give your staff the look of a cohesive unit.”
Read the full blog at LINK HERE
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
To find out more about Gossett Marketing LINK HERE
About Gossett Marketing
Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.
According to Gossett, “Just as critical to trade show success as a stunning, well-designed trade show exhibit is a well and appropriately dressed booth staff.” She emphasizes, “This is no time for your representatives to express their individual style and personality!” Gossett goes on to say, “It’s very likely that trade show apparel is not the first thing you think about when planning for a trade show, especially if this is your first venture. However, it is one of the most important aspects of attracting prospects and representing you company well.”
“No matter the culture and personality of your company,” Gossett writes, “as the most seasoned trade show participants know, attire is a key aspect of event marketing presentation. And it’s important to balance style and personality with practical and comfortable clothing.” She points out that, “Wearing branded uniforms or outfits with a common theme can help create stronger brand identity and will give your staff the look of a cohesive unit.”
Read the full blog at LINK HERE
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
To find out more about Gossett Marketing LINK HERE
About Gossett Marketing
Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.