Promotional Marketing Expert Danette Gossett Suggests Bulking Up For New Business in the New Year

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, has a suggestion for businesses whose new business development efforts are leaving them feeling flat which includes bulking up direct mail for greater response rates.

MIAMI, FL– November 30, 2015 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Bulk Up Your Business Development in the New Year.”  It sounds like Ms. Gossett could be recommending a new exercise regime, but do not despair, no sweat or straining of muscles will be required.

D Gossett2Gossett writes, “Do your business development efforts seem to be flat lining?” She continues adding, “I have a suggestion for pumping new life into your business building efforts for the New Year. It’s as simple as adding some dimension to your mailings or ‘bulking up’.”

According to Gossett, “The intrigue of receiving something in the mail other than a flat envelope is irresistible. Especially when the message on the outside of the mailing is relevant to the recipient.”

Further, writes Gossett, “When you bulk up or add dimension to your mailing those response rates jump dramatically. I’m talking about anything that has dimension – a box, a bulky envelope, a tube, anything that makes its presence known amid a mass of flat postcards and envelopes.”

The entire blog can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Click here to find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

Posted Under: Danette Gossett, Gossett Marketing