Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, focuses on what’s hot for businesses to put their marketing efforts toward after the Dog Days of Summer.

 

MIAMI, FL– August 23, 2022 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Gone Are The Dog Days of Summer.”  Ms. Gossett shares some recently acquired knowledge and focusses on some cool marketing ideas. 

“Summer is sweltering in South Florida,” Gossett writes, adding, “And, as anyone who’s ever been here in July and August knows, the expression Dog Days of Summer is bandied about quite a bit.” She states, “That set me to wondering what the expression means. So, out came the computer and I learned something new which I’m now sharing with you. “

 

Gossett says, “According to the Farmer’s Almanac, “The phrase “Dog Days of Summer” is a reference to Sirius, the Dog Star. During the “Dog Days” period, the Sun occupies the same region of the sky as Sirius, the brightest star visible from any part of Earth. Sirius is a part of the constellation Canis Major, the Greater Dog. In the summer, Sirius rises and sets with the Sun. On July 23rd, specifically, it is in conjunction with the Sun, and because the star is so bright, the ancient Romans believed it actually gave off heat and added to the Sun’s warmth, accounting for the long stretch of sultry weather. They referred to this time as “diēs caniculārēs,”, or “dog days.”

 

“Thus,” Gossett states, “the term Dog Days of Summer came to mean the 20 days before and 20 days after this alignment of Sirius with the Sun—July 3 to August 11 each year.”

 

Gossett shifts her attention to what lies ahead. She writes, “So, with that little lesson complete, the thing we know is that the dog days of summer are behind us. Which means every day moving forward will be just a bit cooler (for those of us in Florida that difference is not felt!) But it also means that the cooler, shorter days of Fall and Winter are approaching. For those of us in Florida, we can hardly wait!”

 

“Looking forward,” says Gossett, “it means the air will be alive with preparations for holidays and marketing events and trade shows and gatherings of all kinds. And the question is will you be ready?”

 

Read the full article at LINK HERE

 

About Danette Gossett

 

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

 

About Gossett Marketing

 

Gossett Marketing is celebrating its 30th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

 

To find out more about Gossett Marketing LINK HERE