Promotional Marketing Expert, Danette Gossett Helps First Time Businesses Understand Branding

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, gives an overview of the importance of branding, which, she says is often misunderstood by first-time business owners and occasionally forgotten by established companies.

MIAMI, FL– November 2, 2015 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the book, Transform, recently posted a new article on her website entitled, “When Brand Consistency is King Your Marketing and Promotions Sing.” Ms. Gossett strikes up the band and sings the praise of brand consistency for the benefit of first time business owners or those businesses whose brands may have lost their way.

D GossettAccording to Gossett, “Branding is one of the most important aspects of establishing a business. Once a company has created a brand personality, staying consistent and true to that personality is integral.” She continues acknowledging, “Many first-time business owners learn the importance of this the hard way.”

Gossett goes on to say that, “A brand is developed on a business’s core values. Then you place these core values at the heart of what you do, in everything that you do, no matter what. Your customers and prospects will identify with your core values and grow to appreciate consistency in the services that you provide, the products that you make, or simply the unique experiences that you offer to them.”

The entire article can be read at

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Click here to find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 23rd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

Posted Under: Danette Gossett, Gossett Marketing