Promotional Marketing Expert, Danette Gossett, Focuses on Employee Motivation

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett recognizes that unemployment is low and the New Year often serves as a catalyst for employees to look around for new opportunities and suggests ways to keep employees in love with where they are.

MIAMI, FL– December 18, 2017 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Employer’s Year-End Employee Motivation Check-Up” in which Ms. Gossett suggests making employee motivation part of every business’s marketing strategy.

Gossett writes, “As we approach the coming New Year, it’s a great time to take the pulse of employee motivation.” She continues with penetrating questions, “Do you take your employees for granted? Or do you do everything within your power to keep them motivated and happy? I hope it’s the latter.”

According to Gossett, “Many employees tend to get restless with the New Year and set their sights on new goals for promotions and career opportunities.” “This inevitably leads to some employees thinking that they might find greater happiness and opportunities elsewhere,” she says adding, “Currently, unemployment is low so the pool of hungry employee candidates is low. So your employees might look very attractive to a competitor.” “The question is,” says Gossett, “how do you keep employees you love and turn all employees into those you love?”

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About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing

About Gossett Marketing

Gossett Marketing is celebrating its 25th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

Posted Under: Danette Gossett, Gossett Marketing