Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, looks forward to the robust return of trade shows this year and reminds businesses to order marketing materials as far in advance as possible.

MIAMI, FL– January 17, 2022 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Thousands Of Trade Shows Scheduled – Don’t Wait Until The Last Minute To Prepare,” in which Ms. Gossett attempts to inspire potential tradeshow participants to action.

Gossett writes, “If you’ve ever participated in a trade show, you are well aware of the power they pack for business.” She goes on to elaborate, “In 2019, pre-pandemic, the trade show market in the U.S. was worth 15.58 billion dollars. In 2020, the trade show industry was severely impacted by COVID-19 and the projected estimated value was reduced to 5.6 billion dollars.” She adds, “I personally doubt it saw that much since many of the meetings were virtual.”

According to Gossett, “This year, despite the Omicron variant of the coronavirus, trade shows are expected to make a robust and welcome comeback. So,” encourages, “don’t wait until the last minute to get your marketing materials ready for the show or shows you’ll participate in. I know, I know,” she concedes, “you may be deciding close to last minute to participate. Let me just say this, the sooner the better, knowing there are material shortages, shipping delays and more to contend with. Attendees are going to be excited to be in-person again and this is a great opportunity to show off.”

Read the full blog at LINK HERE

About Danette Gossett

Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

To find out more about Gossett Marketing LINK HERE

About Gossett Marketing

Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 40 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

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