Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, makes a strong case for putting as much thought into the packaging of a holiday gift as to the gift inside.

MIAMI, FL– August 13, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “How To Get A 200% Rating On Your Holiday Gift Giving.” The point of Ms. Gossett’s blog for those who are accustomed to receiving a 100% rating on holiday gifts is that when the outside is as good as the inside you can get 100% for each.

Gossett states, “I think it is safe to say that we have all heard the expression, “It’s what’s inside that counts.” She adds, “Well, I have to say that I’m not in total agreement with that statement.” She elaborates, “I believe that both the inside and the outside are equally important, especially when it comes to branding. Just to clarify, it’s important year-round, but even more so during the holidays.” “And,” says Gossett, “as we approach this coming holiday gift giving season to our clients, prospects, employees and vendors, I’m all for helping you achieve a 200% approval rating: 100% for the outside and 100% for what’s inside.”

Gossett proposes, “Let’s start out by asking the following: Would it be acceptable if we only tended to our inner nature and totally disregarded our physical appearance?” Continuing, she adds, “In our society it tends to be far more acceptable to do the reverse – tend to our physical appearance and totally disregard our inner nature – though that as a rule is not wholly acceptable either. “

According to Gossett, “You simply cannot treat inner and outer as separate entities. What’s outside is as important as what’s inside. Whether you are giving a gift or presenting a product to the world, packaging is crucial. A product’s package communicates your company’s values and is the ultimate marketing tool. “

Read the entire blog at http://www.gossettmktg.com/how-to-get-a-200-rating-on-your-holiday-gift-giving/

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing http://www.gossettmktg.com/

About Gossett Marketing

Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.