Nick Nanton, Esq, The Celebrity Agent and personal branding expert, discusses niche marketing and using personal branding to fill a void in a marketplace

Orlando, Fla. – September 8, 2010 – Co-founder of the Dicks and Nanton Branding Agency and best-selling author, Nick Nanton, Esq., recently published an article on his website http://www.DicksNantonAgency.com, explaining how use personal branding to take advantage of a marketplace that is in need of your services.

The article, titled “Personal Branding: Something Needed? YOU Provide It!”

Uses a local Jacksonville, Florida small business called “Sauce-a-holics” to illustrate the importance of recognizing a need in the marketplace, and using personal branding to satisfy that need.  The piece includes the following excerpt:

Just like many small businesses, the competition may seem to be a hurdle that is too hard to jump.  In this case, Sauce-a-holics will be competing against the large grocery chains like Publix, who offer a pretty good variety of these items, along with larger specialty stores like Total Wine, where they have a somewhat large selection of sauces and gift items that often accompany beer and wine stores.

So what do they need to do?  They need to market themselves as being the go-to experts in all of Jacksonville.  They have to give customers a reason to specifically go to their store to buy these items.  The best reason?  These guys know everything there is to know about salsa and hot sauce.  Specifically, Stephen (a nephew of one of the owners tapped to run the store) can post a weekly blog about the latest trends in the business, new products, gift ideas, etc.  Perhaps Stephen or Don can pitch a recurring segment on the local news to show ways to spice up everyday meals. Pretty soon, people will be saying “if you want sauce, go see Don.”  Don’s personal brand as the Jacksonville’s sauce expert will help drive business, because why would you buy from someone who isn’t an expert?  You get the idea.

Read the entire article at http://www.celebritybrandingagency.com/articles/personal-branding-something-needed-you-provide-it.php

Nick Nanton and business partner, JW Dicks, are two of America’s leading experts on using personal branding to build a business.  They emphasize building a personal brand, and the importance of online and offline marketing to their clients and give them strategies to expand their business in the current economy.

To learn more about Nick Nanton, J.W. Dicks and the Dicks and Nanton Agency please visit http://www.NickNanton.com and http://www.DicksNantonAgency.com

About Nick Nanton, Esq.:

Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.

To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com