Personal Branding Expert, JW Dicks, Esq. Discusses Sesame Street and Personal Branding

JW Dicks, Esq., personal branding and business growth expert, discusses the possibility of shifting your personal branding focus.

Orlando, Fla. – August 17, 2010 – Co-founder of the Dicks and Nanton Branding Agency® and best-selling author, JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, recently published an article exploring the shift in Sesame Street’s brand focus, and what businesses can learn from it.

The article, titled “Personal Branding: Do You Need To Shift Your Focus,” was posted on August 16th, 2010, on JW’s website, The post includes the following excerpt:

Why am I writing about Sesame Street today?  Because we can all learn a valuable lesson about personal branding from this quintessential American brand.

Sesame Street is a business just like any of ours.  Even when we think that we have developed the perfect personal brand, there may always be an opportunity to change the focus of that brand.  I’m not advocating changing the things that have made your business brand a success, just finding a way to re-focus your brand to a new audience that will not alienate those who have come to trust and respect your brand the way it is.

Is your personal brand built on being wholesome?  Traditional or cutting edge?  Is your brand and reputation built on customer service?  Reliability?

These things do not need to change (and shouldn’t for that matter.)  These traits are ones that will be relevant to generation after generation.  However, the next time you are thinking about how your personal brand can last for generations, think about what each generation finds the most appealing.

Try to think of ways you can re-focus your personal brand that appeals to the new generation – without sacrificing the traits that made your brand the success that it is!

The entire post is available at

To learn more about JW Dicks and the Dicks and Nanton Agency please visit and

About J.W. Dicks:

J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.

J.W.  represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.

A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine,,, and many other national and local media outlets.

In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself.  He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.

J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.

J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.

[email protected] •  800.980.1626

Posted Under: Celebrity Branding Agency, Dicks + Nanton Agency, JW Dicks