JW Dicks, Esq., personal branding and business growth expert, discusses the importance of becoming a valuable resource to your prospects.

Orlando, Fla. – October 4, 2010 – Co-founder of the Dicks and Nanton Branding Agency and best-selling author, JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, recently posted a blog exploring staff recommendations at retail stores and how businesses can use the same strategy to increase their business through personal branding.

The latest blog, titled “Personal Branding Tip: Give ‘Em Your Picks!” was posted on October 4, 2010, on JW’s website, http://www.JWDicks.com. The post includes the following excerpt:

I like the idea of matching a personality with recommendations.  I imagine that if I were a frequent customer of this music store that I went to, I would probably get to know some of the staff and their personalities.  If I ever “pulled the trigger” on one of their suggestions and liked it, then I would be more willing to buy one of their recommendations in the future.

This personal branding strategy works for almost any business.  Personal branding consists partly of showcasing your personality to allow your customers or clients to get to know you.  Once people get to know you and learn to trust your expertise, they are more willing to take your recommendations seriously.  Let your customers know what your “picks” are and provide them with some value that will encourage them to seek out your opinion on other things.

The entire post is available at http://www.jwdicks.com/blogroll/personal-branding-tip-give-em-your-picks.php

To learn more about JW Dicks and the Dicks + Nanton Agency please visit http://www.JWDicks.com and http://www.DicksNantonAgency.com

About J.W. Dicks:

J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.

J.W.  represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.

A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.

In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself.  He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.

J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.

J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.

[email protected] •  800.980.1626
http://www.DicksNanton.com