Personal Branding Expert, JW Dicks, Esq. Discusses How “Your Story” Is The First Step To Personal Branding

JW Dicks, Esq., business growth and personal branding expert, explains the importance of telling your story to you your customers.

Orlando, Fla. – October 15, 2010 – Best-selling author and Co-founder of the Dicks and Nanton Celebrity Branding Agency®, JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, recently posted a blog giving three ways to build credibility through a personal branding strategy.

The latest blog, titled “Personal Branding: What is Your Story?” was posted on October 13, 2010, on JW’s website, The post includes the following excerpt:

One of the hardest things for people to do when focusing on creating a personal brand is opening themselves up to others and letting your market see who you are – the good and the bad! Most of us fear rejection until we come to realize that we will never please everyone.  Once we understand this and focus on the people that accept us as we are, we will be able to help more people in the long run.  The more open you are, the stronger you’re relationship will be with your customer.  They will trust you more and be more willing to do business with you and recommend you to others.

The best way to begin to “open yourself up” to your market is to tell your story.  Why do you do what you do? Just like a new relationship, your story is the building blocks of who you are and in turn, what you have to offer that is unique.  Being able to convey this message effectively could be the catalyst to building a solid personal brand.

The entire post is available at

To learn more about JW Dicks and the Dicks + Nanton Agency please visit and

About J.W. Dicks:

J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.

J.W.  represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.

A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine,,, and many other national and local media outlets.

In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself.  He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.

J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.

J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.

[email protected] •  800.980.1626

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