JW Dicks, Founder of Dicks and Nanton Celebrity Branding Agency, a Personal Branding company, explains that a brand which is not authentic will have limited value.

Orlando, FL – April 23, 2012 – J.W. Dicks, Founder of Dicks and Nanton Celebrity Branding Agency®, a Personal Branding company, recently published a blog on his website (www.jwdicks.com) discussing personal branding. The blog, titled “Why You Need to Create a Genuine Personal Brand,” explains that today’s consumers demand authenticity.

J.W. Dicks writes, “If your personal brand is to serve as a powerful means of differentiation from your competition, it must hold up to scrutiny. And to do that, your personal brand must be genuine. It must be authentic.”

Dicks and Nanton Celebrity Branding Agency® specializes in Personal Branding. They help clients to elevate their recognition and credibility in their business or professional niche.

The entire blog can be found at http://www.jwdicks.com/blogroll/why-you-need-to-create-a-genuine-personal-brand.php

To learn more about JW Dicks and Dicks and Nanton Celebrity Branding Agency®, please visit http://www.JWDicks.com and http://www.celebritybrandingagency.com/

About J.W. Dicks:

JW Dicks, is America’s foremost expert on personal branding for business development and the business agent to top Celebrity Experts. He is an advisor to clients internationally and has created business development and marketing campaigns that have produced sales of over a billion dollars in products and services. He is a Best Selling author with over 24 business books to his credit and has co-authored with Brian Tracy, Jack Canfield, Tom Hopkins, Dr. Ivan Misner and Mari Smith.

JW is called the “Expert to the Experts” and has appeared and been quoted in such national media as USA Today, The Wall Street Journal, Newsweek, Inc. Magazine, Entrepreneur, Forbes.com, CNBC.Com, and Fortune Small business. His television appearances include ABC, NBC, CBS and FOX affiliate stations around the country. He is the resident branding expert for Fast Company’s internationally syndicated blog and is the editor and publisher of Celebrity Expert Insider, a monthly newsletter to experts worldwide. He produces and syndicates a line of franchised business television shows and received an Emmy nomination as Executive Producer of the documentary film Jacob’s Turn.

[email protected] •  800.980.1626
http://www.DicksNanton.com