Perminder Chohan Hits Amazon Best-Seller List With “UNcommon”

Perminder Chohan recently hit two Amazon best-seller lists with the new book, “UNcommon”

Surrey, British Columbia – July 20, 2015 – Managing Director with Desjardins Financial Security Independent Network, Permider Chohan recently joined Brian Tracy and a select group of business leaders from around the world to co-author the book titled “UNcommon.” The book was released on June 11, 2015 by CelebrityPress™ – a leading business book publisher.

On the day of release, UNCommon reached best-seller status in two Amazon categories – reaching as high as #16 in: “Sales and Selling.” The book also reached best-seller status in the “Marketing” category. Permider Chohan contributed a chapter titled “Dreams With Deadlines.”

Perminder Chohan photoPerminder Chohan is a firm believer in being genuine, honest, and trustworthy.   It’s these three principles that have driven him his entire life. He’s a veteran insurance industry leader, working as a Managing Director with Desjardins Financial Security Independent Network (DJFSIN) Richmond South office since 2009. His efforts for authentic success has been proven, building a team of over 150 agents and focusing on helping them achieve excellence through organic, grass roots efforts in sales.

Back in 1998, Perminder started his career in the financial services industry, joining Registered Education Savings Plan Company. Within 6 months, he became their number one agent nationally. From there, things began to grow at a rapid pace, one which he kept learning from in order to become a leader to others in their pursuit of financial and personal success. Then he expanded into the life insurance industry, becoming a mentor and being instructional to over 200 agents.

Perminder’s success is notable, but it did not come without a lot of hard work. Having been raised in India, when Perminder moved to Canada he did not speak the English language. He didn’t shy away from embracing opportunity, though. He began creating challenges for himself that he was determined to conquer. Learning the English language was one of those challenges and he set goals for himself to make that happen! He fed off the energy that setting goals with deadlines gave him and realized that any goals he may have could be achieved through a solid plan, a commitment to success, and, of course—much hard work!

CelebrityPress™ describes the book:

“Common” can be defined as ordinary while “uncommon” suggests rarity. However, combining Common Sense with Uncommon Knowledge has the potential to produce winners.

While Common Sense has been noted to be in short supply and Uncommon Knowledge hard to come by, the Celebrity Experts® in this book have combined the two to produce high rates of success in their fields. If you are looking to accomplish personal, worthy goals, a helping hand will get you there faster. In addition, a mentor will invariably get you there at less cost than if you try to make your own way, helping you to avoid errors that may be time-consuming or costly, or both. Succeeding requires the attributes of hard work, sound planning, action and perseverance-while combining common sense and uncommon knowledge as a part of the process.

 This book presents a panel of CelebrityExperts® including: Financial Consultants, Wealth Managers, Retirement, Investment and Health Specialists, Realtors®, Marketers, Coaches and other entrepreneurial specialists. They have all attained success in their fields and would be pleased to mentor you on your journey to attain your goal(s). You need not be alone… You see, in life, lots of people know what to do, but few people actually do what they know. Knowing is not enough! You must take action.

After such a successful release, Permider Chohan will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

Click HERE to order a copy of UNcommon

A portion of the royalties earned from UNCommon will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

More About Permider Chohan:

Community involvement is another thing that Perminder is passionate about. He is a tireless supporter of many activities and events that are important to the South Asian community in the Greater Vancouver Area. His generosity and sponsorship include: fundraising for twenty different charities in the area, sponsoring sports activities and teams year after year, and even bringing fan favorite Bollywood acts to Canada to perform.   He is also invited to present at awards ceremonies that honor achievement.

To his community and work environment, Perminder is definitely a valuable contributor; however, to his family he is considered a loving, caring father and husband. When asked about the factors of his success, he always expresses that none of it would be possible without the support of his loving wife, Deep, and his children, Henna and Armaan. Together, the entire Chohan family finds joy in being involved in their community and giving back. 

Career Awards:

GAMA International Awards

Agency Builder Award  2013

Agency Builder Award 2014

Agency Achievement Award 2014

National Management Award 2014

 Desjardins Excellence Awards

Recruiting Award  2013 – was declared number one in Canada

Business Growth 2013– Was declared number one in Canada

Excellence below 50 Associates 2013- number 2 in Canada.

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1400 best-selling authors to date.

Learn more at



Kasey Kalchert

Dicks and Nanton Celebrity Branding Agency®


[email protected]

Posted Under: CelebrityPress, Perminder Chohan, UNCommon