David White, CEO of Weboptimiser, has recently signed a publishing deal with CelebrityPress, a leading business and marketing book publisher to release the book, The New Masters of Online Marketing.

London, England – April 27, 2011 – David White, search engine marketing expert, along with a select group of leading marketing and business experts from around the world, have joined together to co-write the forthcoming book titled, The New Masters of Online Marketing. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

David White is the Founder and CEO of Weboptimiser, one of the Internet marketing sector’s best known and most respected optimisation companies.  Since founding the company in 1996, David’s experience has grown from search to all aspects of traffic generation to lead capture techniques, membership sites, video and mobile optimisation to real world business development for client companies.

The forthcoming book, The New Masters of Online Marketing will feature top advice from some of the most successful online marketers from around the globe.  The authors will be sharing marketing strategies and the secrets of their success in online marketing.

Learn more about David White and Weboptimiser by visiting http://www.Weboptimiser.com

To learn more about CelebrityPress™ please visit http://www.CelebrityPressPublishing.com

About David White

Based in London, David started off as an engineer in Missile Guidance, so you could refer to him as a bonafied Rocket Scientist. In 1996, he established Weboptimiser.com. Since then David White literally set the standards for the search Industry and has been the man behind many online campaigns for one man bands to very large brands.

As CEO of Weboptimiser he is the only professional to have chaired the Search Council of the IAB in Europe, ever. The IAB (Internet Advertising Bureau) originally determined the specification of the banner advertising format. Whilst he chaired the Search Council he also determined Advanced Search Engine Marketing and Benchmarked Search Engine Marketing. He was also the first to defend ethical optimization.

He has been the man behind the scenes who has been kept busy continuing to develop actual campaigns for major retailers and hotel groups across the World, working most notably with Ford, Marriot and most recently Virgin Money. As David tells us, he works with major brands to one-man bands. He says it is not the size that is important, but the challenge.

Today David continues to work on client accounts, is still a member of the IAB but has increasingly got involved in the world of Social Media with the development of iMA profiling systems and Video. His experience has grown from search to all aspects of traffic generation to lead capture techniques, membership sites, video and mobile optimisation to real world business development for client companies.

David clearly really knows his stuff. You can learn more about him and his business at http://www.Weboptimiser.com

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many other of the biggest experts across diverse fields.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us