Online Marketing Expert David White Hits Best Seller List

David White, CEO of Weboptimiser, recently hit three separate best-seller lists with the new marketing book, The New Masters of Online Marketing, reaching the top 10 in all three categories.

London, England – September 27, 2011 – David White, search engine marketing expert, along with a select group of leading marketing and business experts from around the world, recently joined together to co-write and release the book titled, The New Masters of Online Marketing: Leading Experts From Around The World Reveal Proven Secrets to Grow Your Business Through Online Marketing Strategies. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

The New Masters of Online Marketing was released on Thursday, September 8, 2011 and features top advice from some of the most successful online marketers from around the globe.  The authors share marketing strategies and the secrets of their success in online marketing.

David White contributed a chapter titled “From Geek To Peak.”

On the day of release, The New Masters of Online Marketing reached best-seller status in three separate categories.  The book ranked #1 in the Internet Marketing category, #6 in the Business and Culture category and #9 in the Marketing category.

David White is the Founder and CEO of Weboptimiser, one of the Internet marketing sector’s best known and most respected optimisation companies.  Since founding the company in 1996, David’s experience has grown from search to all aspects of traffic generation to lead capture techniques, membership sites, video and mobile optimisation to real world business development for client companies.

From CelebrityPress:

Our Celebrity Expert Internet Marketers in this book are involved in the entire online picture – from finding prospects and customers, discussing purchaser and prospect ‘hot buttons,’ to guiding you on ‘How To Close The Deal’ online.  Whether you are a newbie entrepreneur, a seasoned businessperson who wants to grow your business, or a full-fledged corporation who wishes to beat out your competition in the New Economy, these Celebrity Experts invite you to walk down Cyber Lane with them to Easy Street.   …They have ‘been there and done it!’

After such a successful release David White will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, go to

Learn more about David White and Weboptimiser by visiting

To learn more about CelebrityPress™ please visit

About David White

Based in London, David started off as an engineer in Missile Guidance, so you could refer to him as a bonafied Rocket Scientist. In 1996, he established Since then David White literally set the standards for the search Industry and has been the man behind many online campaigns for one man bands to very large brands.

As CEO of Weboptimiser he is the only professional to have chaired the Search Council of the IAB in Europe. The IAB (Internet Advertising Bureau) originally determined the specification of the banner advertising format. Whilst he chaired the Search Council he also determined Advanced Search Engine Marketing and Benchmarked Search Engine Marketing. He was also the first to defend ethical optimization.

He has been the man behind the scenes who has been kept busy continuing to develop actual campaigns for major retailers and hotel groups across the World, working most notably with Ford, Marriot and most recently Virgin Money. As David tells us, he works with major brands to one-man bands. He says it is not the size that is important, but the challenge.

Today David continues to work on client accounts, and has increasingly got involved in the world of Social Media with the development of personality profiling systems and Video. His experience has grown from search to all aspects of traffic generation to lead capture techniques, membership sites, video and mobile optimisation to real world business development for client companies.

David clearly really knows his stuff. You can learn more about him and his business at

Posted Under: CelebrityPress, New Masters of Online Marketing