Matthew Linklater, author of Quick Witted: Saying the Right Thing to Win Big and trainer in the areas of business and personal success, writes about the importance of setting yourself up for success within the first half second of starting your sales pitch.

Chicago, IL – February 16, 2011 – Matthew Linklater, certified practitioner and coach of Neuro-Linguistic Programming, expert in Time Line Therapy^TM, hypnotist, speaker and author, recently published a blog on his website (www.thelinklater.com) emphasizing the fact that it only takes .5 seconds to make or break your sale – both on the phone or in person. The blog, titled “Your Split-Second First Impression,” urges sales representatives to leverage their first half second in approaching a prospect, for a winning outcome.

Linklater writes, “You don’t have 10 minutes to make your first impression. In fact, you don’t even have four minutes for that. No, the time you have to impress your prospective clients and customers is less than 60 seconds! It’s less than 30 seconds! You have exactly ½ of a second to win the approval of your prospects. Bam! That’s all you have, whether you’re speaking in person or on the phone. How well do you and your team work within that split second?”

“Has your sales force training properly covered effective product scripts, to leverage that critical first impression? The business and sales training programs that you choose should absolutely not miss this pivotal point: the .5 second opportunity to make a winning first impression will make or break your sale,” argues Linklater.

Matthew Linklater and Denise Wayman are co-founders of TheLinklater.com and former Vice Presidents of three fortune 100 companies and are accomplished motivational speakers and life-changers.  Authors of three books, Quick Witted: Saying The Right Thing to Win Big, Basic Training: Sales Boot Camp, and Counter Attack with legendary Brian Tracy, these two Sales Gurus combine extensive business experience with their expertise as certified master practitioners, trainers and coaches of Neuro-Linguistic Programming in conjunction with Time Line Therapy^TM to help you exceed your sales goals!

The entire blog can be found at http://thelinklater.com/2011/02/your-split-second-first-impression/

About Matthew Linklater and Denise Wayman:

Matthew Linklater, and his business partner and fiancée, Denise Wayman, help clients with personal development, positive thinking and action orientation – teaching others to effectively identify and grab hold of their dreams. In addition to their specializations in Neuro-Linguistic Programming, and Time Line Therapy^TM, this high-impact duo utilizes their expertise in hypnosis for their clientele’s personal and professional development and training. The dynamic success mentoring team works with individual clients on their career goals as well as business teams on sales and performance goals, to manifest extraordinary success for top-line growth and bottom-line profits. Together, Matthew and Denise have a revolutionary Live Your Vision process that aligns mind, body and spirit in the right direction for success.

As Authors, Speakers and Success Coaches, Matthew Linklater and Denise Wayman offer powerful business consulting and high-impact personal coaching. They have trained business leaders to increase in the critical areas of sales coaching, building instant rapport with others, 3D Communication for negotiation and conflict resolution, motivation of team members, goal achievement, product scripting and leadership. This team’s personal coaching methods incorporate powerful NLP techniques, Time Line Therapy®, the Live Your Vision experience and the Ericksonian Hypnosis method.

To learn more about Matthew Linklater, please visit www.thelinklater.com.