Matthew Linklater, Sales Training Expert, On Amazon.com’s Business Blooper, and How We Can Learn From It
Matthew Linklater, author of Quick Witted: Saying the Right Thing to Win Big and trainer in the areas of business and personal success, writes about the importance of a company’s preparation for processing sales.
Chicago, IL – July 6, 2011 – Matthew Linklater, certified practitioner and coach of Neuro-Linguistic Programming, expert in Time Line TherapyTM, hypnotist, speaker and author, recently published a blog on his website (www.thelinklater.com) about one of our marketplace’s biggest online retailers and their recent failure in preparing for processing sales from their promotion. The blog, titled “Are You Missing Sales Opportunities?” encourages business owners to equip their staff with the proper training in order to avoid this kind of sales mishap.
Linklater writes, “Buyers are going goo goo for Lady Gaga! In fact, recently, Amazon.com ran a promotion for the popular pop singer, Lady Gaga. However, the company was not prepared for the wave of consumer response, as customers bombarded the online retailer with interest. The company has actually had to re-release the promotion to accommodate the number of customers whose purchase was backlogged due to the barrage of hits.”
“I see this type of mistake happen all the time, and your company does not have to be a victim of a blooper like this. The critical factor is your staff’s ability to carry the torch of your marketing dollars through the sales process. Whether your next business step is an online purchase transaction, or an appointment confirmation, you must ensure that your company is ready to smoothly handle the business that your marketing dollars are generating,” argues Linklater.
Matthew Linklater and Denise Wayman are co-founders of TheLinklater.com and former Vice Presidents of three fortune 100 companies and are accomplished motivational speakers and life-changers. Authors of three books, Quick Witted: Saying The Right Thing to Win Big, Basic Training: Sales Boot Camp, and Counter Attack with legendary Brian Tracy, these two Sales Gurus combine extensive business experience with their expertise as certified master practitioners, trainers and coaches of Neuro-Linguistic Programming in conjunction with Time Line TherapyTM to help you exceed your sales goals!
The entire blog can be found at http://thelinklater.com/2011/07/are-you-missing-sales-opportunities/
About Matthew Linklater and Denise Wayman:
Matthew Linklater, and his business partner and fiancée, Denise Wayman, help clients with personal development, positive thinking and action orientation – teaching others to effectively identify and grab hold of their dreams. In addition to their specializations in Neuro-Linguistic Programming, and Time Line TherapyTM, this high-impact duo utilizes their expertise in hypnosis for their clientele’s personal and professional development and training. The dynamic success mentoring team works with individual clients on their career goals as well as business teams on sales and performance goals, to manifest extraordinary success for top-line growth and bottom-line profits. Together, Matthew and Denise have a revolutionary Live Your Vision process that aligns mind, body and spirit in the right direction for success.
As Authors, Speakers and Success Coaches, Matthew Linklater and Denise Wayman offer powerful business consulting and high-impact personal coaching. They have trained business leaders to increase in the critical areas of sales coaching, building instant rapport with others, 3D Communication for negotiation and conflict resolution, motivation of team members, goal achievement, product scripting and leadership. This team’s personal coaching methods incorporate powerful NLP techniques, Time Line Therapy®, the Live Your Vision experience and the Ericksonian Hypnosis method.
To learn more about Matthew Linklater, please visit www.thelinklater.com.