Matthew Linklater, Sales Trainer, Personal Coach and Business Mentor Expert, Publishes a New Blog on The Critical Element of Storytelling in the Sales Process
Matthew Linklater, author of Quick Witted: Saying the Right Thing to Win Big and trainer in the areas of business and personal success, writes about a sales training tool that more clearly motivates prospects to buy your product or service – metaphors and stories.
Chicago, IL – February 1, 2011 – Matthew Linklater, certified practitioner and coach of Neuro-Linguistic Programming, expert in Time Line TherapyTM, hypnotist, speaker and author, recently published a blog on his website (www.thelinklater.com) explaining how your sales team can learn to drive sales in your buyer market, rather than simply inform them about your product. The blog, titled “Stories Sell, Products Tell,” urges sales representatives to leverage compelling and relevant metaphors and stories to help prospects engage in understanding and desiring your product or service.
Linklater writes, “Flexibility of thought utilizes creativity and comparison and is a critical element of your sales team’s training for success. I call the skill of leveraging stories and metaphors in the sales process, Million Dollar Stories. Why? Because your prospects can connect with those metaphors better than they can your new product.”
“If you were explaining social media for the first time to someone who’s never heard of it, you could use the metaphor of Facebook, since it’s a widely familiar social media site. If your corporate sales team were pitching a daily deal sales tool, your employees could utilize the story of Groupon, one of today’s most popular discount deals published every day,” argues Linklater.
Matthew Linklater and Denise Wayman are co-founders of TheLinklater.com and former Vice Presidents of three fortune 100 companies and are accomplished motivational speakers and life-changers. Authors of three books, Quick Witted: Saying The Right Thing to Win Big, Basic Training: Sales Boot Camp, and Counter Attack with legendary Brian Tracy, these two Sales Gurus combine extensive business experience with their expertise as certified master practitioners, trainers and coaches of Neuro-Linguistic Programming in conjunction with Time Line TherapyTM to help you exceed your sales goals!
The entire blog can be found at http://thelinklater.com/2011/01/stories-sell-products-tell/
About Matthew Linklater and Denise Wayman:
Matthew Linklater, and his business partner and fiancée, Denise Wayman, help clients with personal development, positive thinking and action orientation – teaching others to effectively identify and grab hold of their dreams. In addition to their specializations in Neuro-Linguistic Programming, and Time Line TherapyTM, this high-impact duo utilizes their expertise in hypnosis for their clientele’s personal and professional development and training. The dynamic success mentoring team works with individual clients on their career goals as well as business teams on sales and performance goals, to manifest extraordinary success for top-line growth and bottom-line profits. Together, Matthew and Denise have a revolutionary Live Your Vision process that aligns mind, body and spirit in the right direction for success.
As Authors, Speakers and Success Coaches, Matthew Linklater and Denise Wayman offer powerful business consulting and high-impact personal coaching. They have trained business leaders to increase in the critical areas of sales coaching, building instant rapport with others, 3D Communication for negotiation and conflict resolution, motivation of team members, goal achievement, product scripting and leadership. This team’s personal coaching methods incorporate powerful NLP techniques, Time Line Therapy®, the Live Your Vision experience and the Ericksonian Hypnosis method.
To learn more about Matthew Linklater, please visit www.thelinklater.com.