Matthew Linklater, author of Quick Witted: Saying the Right Thing to Win Big and trainer in the areas of business and personal success, writes about the original five simple steps of sales.

Chicago, IL – May 16, 2011– Matthew Linklater, certified practitioner and coach of Neuro-Linguistic Programming, expert in Time Line Therapy^TM, hypnotist, speaker and author, recently published an article on his website (www.thelinklater.com), illustrating the importance of utilizing a basic sales process, and building complexity into it for effectiveness. The article, titled “The Study of Sales Strategies” offers insight on the foundational steps of the sales process for your sales team to build upon.

Linklater writes, “Have you ever had the job of convincing someone to buy something that you knew was not intending to make a purchase? How did you approach the situation and that person? Did you feel comfortable with handling their objections? Did you have the right tools and resources to respond to their concerns? Were you ready for the questions that may have come up about your product or service? What techniques did you use in the conversation?”

“By communicating with your prospects in a way that demonstrates the product or service’s features, value and emotional appeal, you will effectively offer the prospect the information they need to justify their purchase. When you encourage them to take action, they will be ready to make their informed decision, having had all their objections met with reasonable responses. By adding on our more comprehensive strategies that approach sales communication with an even more powerful punch, your prospects will receive the right amount of information at the right time! Not too much and not too little! This is because your sales team will be staying within what we call the green zone,” argues Linklater.

Matthew Linklater and Denise Wayman are co-founders of TheLinklater.com and former Vice Presidents of three fortune 100 companies and are accomplished motivational speakers and life-changers.  Authors of three books, Quick Witted: Saying The Right Thing to Win Big, Basic Training: Sales Boot Camp, and Counter Attack with legendary Brian Tracy, these two Sales Gurus combine extensive business experience with their expertise as certified master practitioners, trainers and coaches of Neuro-Linguistic Programming in conjunction with Time Line Therapy^TM to help you exceed your sales goals!

The entire article can be found at http://thelinklater.com/2011/05/the-study-of-sales-strategies/

About Matthew Linklater and Denise Wayman:

Matthew Linklater, and his business partner and fiancée, Denise Wayman, help clients with personal development, positive thinking and action orientation – teaching others to effectively identify and grab hold of their dreams. In addition to their specializations in Neuro-Linguistic Programming, and Time Line Therapy^TM, this high-impact duo utilizes their expertise in hypnosis for their clientele’s personal and professional development and training. The dynamic success mentoring team works with individual clients on their career goals as well as business teams on sales and performance goals, to manifest extraordinary success for top-line growth and bottom-line profits. Together, Matthew and Denise have a revolutionary Live Your Vision process that aligns mind, body and spirit in the right direction for success.

As Authors, Speakers and Success Coaches, Matthew Linklater and Denise Wayman offer powerful business consulting and high-impact personal coaching. They have trained business leaders to increase in the critical areas of sales coaching, building instant rapport with others, 3D Communication for negotiation and conflict resolution, motivation of team members, goal achievement, product scripting and leadership. This team’s personal coaching methods incorporate powerful NLP techniques, Time Line Therapy®, the Live Your Vision experience and the Ericksonian Hypnosis method.

To learn more about Matthew Linklater, please visit http://www.thelinklater.com/.