Matthew Linklater, Sales Trainer, Personal Coach and Business Mentor Expert, Publishes a New Article on Putting the “Serve” Back in Customer Service

Matthew Linklater, author of Quick Witted: Saying the Right Thing to Win Big and trainer in the areas of business and personal success, writes about the way to a winning attitude when interacting with your prospects.

Chicago, IL – May 19, 2011– Matthew Linklater, certified practitioner and coach of Neuro-Linguistic Programming, expert in Time Line TherapyTM, hypnotist, speaker and author, recently published an article on his website (, teaching readers how to cultivate the heart of a servant in their sales pitches. The article, titled “Serving and Selling: Appointment Scheduling for Salespeople” illustrates a service-oriented dialogue of a business proposition as an example of how to earn your clients’ trust and comfort.

Linklater writes, “Consumers are desperate for positive interactions with salespeople who are service oriented. As salespeople we need to restore the word “sales” back to its Norwegian roots selje, meaning to serve. … A heart of service in a sales representative is cultivated with careful professional training”

“What’s the difference? It’s all about a service mindset. …You have the client’s convenience and needs in the forefront of your thoughts, words and actions. Yet, your confidence in your product, service and sales pitch does not waver with that graciousness. You’re there to make a sale, but you know how to make the prospect comfortable in that process. That’s the winning sales mindset that gains loyal customers,” argues Linklater.

Matthew Linklater and Denise Wayman are co-founders of and former Vice Presidents of three fortune 100 companies and are accomplished motivational speakers and life-changers.  Authors of three books, Quick Witted: Saying The Right Thing to Win Big, Basic Training: Sales Boot Camp, and Counter Attack with legendary Brian Tracy, these two Sales Gurus combine extensive business experience with their expertise as certified master practitioners, trainers and coaches of Neuro-Linguistic Programming in conjunction with Time Line TherapyTM to help you exceed your sales goals!

The entire article can be found at

About Matthew Linklater and Denise Wayman:

Matthew Linklater, and his business partner and fiancée, Denise Wayman, help clients with personal development, positive thinking and action orientation – teaching others to effectively identify and grab hold of their dreams. In addition to their specializations in Neuro-Linguistic Programming, and Time Line TherapyTM, this high-impact duo utilizes their expertise in hypnosis for their clientele’s personal and professional development and training. The dynamic success mentoring team works with individual clients on their career goals as well as business teams on sales and performance goals, to manifest extraordinary success for top-line growth and bottom-line profits. Together, Matthew and Denise have a revolutionary Live Your Vision process that aligns mind, body and spirit in the right direction for success.

As Authors, Speakers and Success Coaches, Matthew Linklater and Denise Wayman offer powerful business consulting and high-impact personal coaching. They have trained business leaders to increase in the critical areas of sales coaching, building instant rapport with others, 3D Communication for negotiation and conflict resolution, motivation of team members, goal achievement, product scripting and leadership. This team’s personal coaching methods incorporate powerful NLP techniques, Time Line Therapy®, the Live Your Vision experience and the Ericksonian Hypnosis method.

To learn more about Matthew Linklater, please visit

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