Matthew Linklater, Sales Trainer, Personal Coach and Business Mentor Expert, Publishes a New Article On Providing Your Team With The Communication Training That They Need

Matthew Linklater, author of Quick Witted: Saying the Right Thing to Win Big and trainer in the areas of business and personal success, writes about the benefits of the Delta Airlines decision to train 11,000 of their staff in customer service techniques.

Chicago, IL – March 1, 2011– Matthew Linklater, certified practitioner and coach of Neuro-Linguistic Programming, expert in Time Line TherapyTM, hypnotist, speaker and author, recently published an article on his website ( about a step in the right direction for customer-service-starved Delta Airlines team. The article, titled “Delta Does the Right Thing: Customer Service Training” demonstrates the great lengths that businesses today are willing to go to in order to maintain their service standards and retain customer loyalty.

Linklater writes, Customer service is a critical success factor for any business in today’s consumer-oriented marketplace. If your company is not spending time and resources on ensuring that your team has the right skills through effective sales training, then you are missing new possible clients and customers! Delta Airlines gets it. They have recently chosen to send a large portion of their employees to sales training, in order to boost the company’s service, reputation and profits.”

“How about you? What are you doing to jump start your sales in the area of customer service? The first step is to think about sales in the right way – with a servant’s heart. Sales training is not about pushing a sale on your prospects. It’s about learning to most effectively serve those who call your office, inquire by email or walk in your doors. Once you’ve impressed these prospects enough to make them into clients, then your customer service should be continually earning their loyalty, so that you are obtaining qualified client referrals from them,” argues Linklater.

Matthew Linklater and Denise Wayman are co-founders of and former Vice Presidents of three fortune 100 companies and are accomplished motivational speakers and life-changers.  Authors of three books, Quick Witted: Saying The Right Thing to Win Big, Basic Training: Sales Boot Camp, and Counter Attack with legendary Brian Tracy, these two Sales Gurus combine extensive business experience with their expertise as certified master practitioners, trainers and coaches of Neuro-Linguistic Programming in conjunction with Time Line TherapyTM to help you exceed your sales goals!

The entire article can be found at

About Matthew Linklater and Denise Wayman:

Matthew Linklater, and his business partner and fiancée, Denise Wayman, help clients with personal development, positive thinking and action orientation – teaching others to effectively identify and grab hold of their dreams. In addition to their specializations in Neuro-Linguistic Programming, and Time Line TherapyTM, this high-impact duo utilizes their expertise in hypnosis for their clientele’s personal and professional development and training. The dynamic success mentoring team works with individual clients on their career goals as well as business teams on sales and performance goals, to manifest extraordinary success for top-line growth and bottom-line profits. Together, Matthew and Denise have a revolutionary Live Your Vision process that aligns mind, body and spirit in the right direction for success.

As Authors, Speakers and Success Coaches, Matthew Linklater and Denise Wayman offer powerful business consulting and high-impact personal coaching. They have trained business leaders to increase in the critical areas of sales coaching, building instant rapport with others, 3D Communication for negotiation and conflict resolution, motivation of team members, goal achievement, product scripting and leadership. This team’s personal coaching methods incorporate powerful NLP techniques, Time Line Therapy®, the Live Your Vision experience and the Ericksonian Hypnosis method.

To learn more about Matthew Linklater, please visit

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