Matthew Linklater, author of Quick Witted: Saying the Right Thing to Win Big and trainer in the areas of business and personal success, writes about the importance of differentiation for transforming sales success in today’s challenging market.

Chicago, IL – November 9, 2010– Matthew Linklater, certified practitioner and coach of Neuro-Linguistic Programming, expert in Time Line Therapy^TM, hypnotist, speaker and author, recently published an article on his website (www.thelinklater.com) about a scientific study’s published findings on the elements of producing lucky outcomes in our lives. The article, titled “Position Your Product for Success: The Difference That Makes a Difference,” discusses how professionals must evaluate their company’s quantitative and qualitative qualities that set you apart from your competition.

Linklater writes, “Does your company have that special something that makes you stand out against the crowd of your competitors? Or, rather, are you sinking in the sea of sameness with a weak message and no value proposition to set yourself apart? Differentiation is everything in today’s competitive marketplace… You too can have great business success, but first, you must define your Difference that Makes a Difference and change what you are doing to shift your results.”

“Each of us – personally and professionally – leaves a small footprint in our environment with the life that we live. Think about the carbon footprint on the world that a fruit or vegetable leaves behind as it moves from the farm fields through the harvesting process to your dining room table. The impact that its life leaves on our Earth is small but measurable. What kind of footprint are you leaving behind in your business practices? One that makes a difference, or one that doesn’t? One that consumers find meaningful and cannot resist buying in to, or one that they will easily pass up?,” argues Linklater.

Matthew Linklater and Denise Wayman are co-founders of TheLinklater.com and former Vice Presidents of three fortune 100 companies and are accomplished motivational speakers and life-changers.  Authors of three books, Quick Witted: Saying The Right Thing to Win Big, Basic Training: Sales Boot Camp, and Counter Attack with legendary Brian Tracy, these two Sales Gurus combine extensive business experience with their expertise as certified master practitioners, trainers and coaches of Neuro-Linguistic Programming in conjunction with Time Line Therapy^TM to help you exceed your sales goals!

The entire article can be found at http://thelinklater.com/2010/11/position-your-product-for-success-the-difference-that-makes-a-difference/

About Matthew Linklater and Denise Wayman:

Matthew Linklater, and his business partner and fiancée, Denise Wayman, help clients with personal development, positive thinking and action orientation – teaching others to effectively identify and grab hold of their dreams. In addition to their specializations in Neuro-Linguistic Programming, and Time Line Therapy^TM, this high-impact duo utilizes their expertise in hypnosis for their clientele’s personal and professional development and training. The dynamic success mentoring team works with individual clients on their career goals as well as business teams on sales and performance goals, to manifest extraordinary success for top-line growth and bottom-line profits. Together, Matthew and Denise have a revolutionary Live Your Vision process that aligns mind, body and spirit in the right direction for success.

As Authors, Speakers and Success Coaches, Matthew Linklater and Denise Wayman offer powerful business consulting and high-impact personal coaching. They have trained business leaders to increase in the critical areas of sales coaching, building instant rapport with others, 3D Communication for negotiation and conflict resolution, motivation of team members, goal achievement, product scripting and leadership. This team’s personal coaching methods incorporate powerful NLP techniques, Time Line Therapy®, the Live Your Vision experience and the Ericksonian Hypnosis method.

To learn more about Matthew Linklater, please visit www.thelinklater.com.