Matthew Linklater, author of Quick Witted: Saying the Right Thing to Win Big and trainer in the areas of business and personal success, writes about IBM’s talented employees, the staff’s passion for innovation and the company’s commitment to financial performance.

Chicago, IL – July 18, 2011 – Matthew Linklater, certified practitioner and coach of Neuro-Linguistic Programming, expert in Time Line Therapy^TM, hypnotist, speaker and author, recently published an article on his website (www.thelinklater.com) about the reasons why commitment to financial success is the key to longevity in any company’s lifetime. The article, titled “Gut Check: Is your Business Being All That It Can Be,” suggests that without the right sales, marketing and communication strategies, your talented team might not succeed.

Linklater writes, “In a recent article published by Fast Company magazine, the businesswoman who wrote the article, Michelle Randall, closely examined one of today’s more profitable and high impact companies, IBM, in an effort to break apart three keys to what makes them one of the best. She writes, “Ever wonder what it takes to truly become the best of the best? For 100 years? If you’re going to be the best, commit to it–not once a year during strategy formulation or an annual event, but everyday in your culture, hiring and financial decisions… Well, through the course of her article, Randall reveals her analysis: she claims that IBM’s outrageous success is the direct result of their choices to “create a freak show,” [of talented staff] “cultivate frustration” and “commit and recommit and recommit.””

“Here is where marketing and sales come in. If you have built your staff up with passionate, talented people, but not provided them with the tools that they need to position your business for sales success, then you will never be the best of the best. By using the right advisors and consultants on sales and communication techniques, you can see your influx of business shoot up. Call us today for a consultation,” argues Linklater.

Matthew Linklater and Denise Wayman are co-founders of TheLinklater.com and former Vice Presidents of three fortune 100 companies and are accomplished motivational speakers and life-changers.  Authors of three books, Quick Witted: Saying The Right Thing to Win Big, Basic Training: Sales Boot Camp, and Counter Attack with legendary Brian Tracy, these two Sales Gurus combine extensive business experience with their expertise as certified master practitioners, trainers and coaches of Neuro-Linguistic Programming in conjunction with Time Line Therapy^TM to help you exceed your sales goals!

The entire article can be found at http://thelinklater.com/2011/07/gut-check-is-your-business-being-all-that-it-can-be/

About Matthew Linklater and Denise Wayman:

Matthew Linklater, and his business partner and fiancée, Denise Wayman, help clients with personal development, positive thinking and action orientation – teaching others to effectively identify and grab hold of their dreams. In addition to their specializations in Neuro-Linguistic Programming, and Time Line Therapy^TM, this high-impact duo utilizes their expertise in hypnosis for their clientele’s personal and professional development and training. The dynamic success mentoring team works with individual clients on their career goals as well as business teams on sales and performance goals, to manifest extraordinary success for top-line growth and bottom-line profits. Together, Matthew and Denise have a revolutionary Live Your Vision process that aligns mind, body and spirit in the right direction for success.

As Authors, Speakers and Success Coaches, Matthew Linklater and Denise Wayman offer powerful business consulting and high-impact personal coaching. They have trained business leaders to increase in the critical areas of sales coaching, building instant rapport with others, 3D Communication for negotiation and conflict resolution, motivation of team members, goal achievement, product scripting and leadership. This team’s personal coaching methods incorporate powerful NLP techniques, Time Line Therapy®, the Live Your Vision experience and the Ericksonian Hypnosis method.

To learn more about Matthew Linklater, please visit www.thelinklater.com.