Richard Seppala, known as the “ROI Guy™”, recently published an article on his website about how using animals in marketing campaigns can have a powerful effect – increasing advertising ROI. 

Orlando, Fla. – May 4, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” recently published an article on his website, http://www.YourROIGuy.com, called “Go Animal – And Increase Your ROI.”  In the article, Richard explains how the use of animals in your marketing and advertising campaigns can improve your marketing ROI and brand recognition, even if the animal has nothing to do with your business.

Richard explains, “A new study took as its springboard the fact that one out of five new table wines introduced to the marketplace had pictures of animals on the label. Not only that, the AC Nielsen company found that so-called ‘critter wines” outsold the others by more than two to one!” 

“People like friendly-looking animals – it personalizes the brand and makes it more accessible. Which explains the ongoing success of Tony the Tiger, Smokey the Bear and other animal pitchmen…If you put an out-of-the-box image – whether it be animal, vegetable or mineral – on your product or service, it actually could improve your overall ROI even though it may have no direct relation to what you do. As long as it doesn’t work against your business,” writes Seppala. 

To read the article in its entirety, please visit http://www.yourroiguy.com/articles/go-animal-and-increase-your-roi-2.php

 Richard also recently launched ROI Guy Magazine, which provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI.  Richard provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. 

To sign up to receive the new ROI Guy Magazine, visit http://www.yourroiguy.com/roi-magazine 

For more information on Richard Seppala “ROI Guy™, please visit http://www.YourROIGuy.com 

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.