Marketing ROI Expert, Richard Seppala “ROI Guy”, Helping Businesses with ROI Measurement Program “The ROI Bridge”

Richard Seppala, known as the “ROI Guy™”, Offers All-In-One ROI Measurement and ROI Marketing System called “The ROI Bridge.” 

Orlando, Fla. – March 24, 2010 – On the heels of InfusionCon 2010, Richard Seppala, ROI (Return on Investment) Marketing expert also know as “ROI Guy,” is showcasing his innovative ROI marketing, tracking and measurement system called “The ROI Bridge,” which integrates with Infusionsoft Marketing Automation Software.  Richard provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.  The ROI Bridge is one such system, providing Richard’s clients with invaluable information about their marketing and advertising ROI.

The “ROI Bridge” automates clients’ marketing campaign responses to such an incredible extent that they receive hard data on which marketing is most effective, capture contact information from every important generated lead, and that information is transcribed and uploaded to their marketing software. Richard’s clients are easily able to see the facts about which advertising was the most effective in generating new leads. 

“With all my valuable years of experience measuring ROI and trying to help small and medium-sized businesses add value to all aspects of their marketing and advertising, I can honestly say this is the best all-in-one ‘marketing machine’ package I have ever seen.  It saves you time, it saves you money and it even makes you money – by making sure you never lose a generated lead,” said Richard Seppala.

“If you’re a small or medium-sized business, you can finally play on a level field with this affordable solution,” Seppala continued.

The “ROI Bridge” gives clients five lead generation hotlines with separate toll-free numbers, where clients can attach a different hotline number to their different advertising placements or campaigns. When one of those campaigns generates a call from a lead, it’s answered by a custom pre-recorded message – which allows leads to opt in for a “Call to Action” (a free information pack or some other offer that they designate).  During that call, each of those leads are tracked, recorded, and transcribed – so clients capture all their contact information and text of messages automatically.  That contact information is then automatically uploaded to Infusionsoft Marketing Automation Software.  Finally, Richard’s clients get a detailed report on their Marketing ROI based on the number of calls made to each hotline number. 

For more information on the ROI Bridge, please visit

For more information on Richard Seppala “ROI Guy™, please visit 


About Richard Seppala:

Richard Seppala, also known as “The ROI Guy,” is constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” Seppala founded what has now become The ROI Guy in 2005 and provides advertising tracking for clients nationwide. The ROI Guy TM Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI GuyTM Tracking System is just that, as there is no easier system that “puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit or call Toll-Free 1-800-647-1909.


Posted Under: Richard Seppala, Your ROI Guy