Marketing ROI Expert Richard Seppala Explains The Value Of An Accurate Marketing ROI Number For Every Business

Richard Seppala, founder of The ROI Matrix, a marketing ROI company, discusses the importance of knowing your marketing ROI and explains how his cutting edge system can save you time and frustration.

Orlando, FL – March 21, 2011- Richard Seppala, founder of The ROI Matrix, a marketing ROI company, recently published a blog on his website ( offering a solution to businesspeople who don’t have time to calculate their ROI. The article, titled “Put The Calculator Away!” explains that business owners no longer have to choose between not knowing their ROI or spending countless hours calculating it.

Richard Seppala writes, “Trying to market your company without knowing your ROI is like trying to hit a three-point basket blindfolded.  You may hit a shot every once in a blue moon, but you’re going to waste a whole lot of time and effort.”

The ROI Matrix specializes in ROI calculation. They help clients to determine their marketing ROI which enables each client to allocate their marketing budget in the most efficient manner possible.

The entire article can be found at

To learn more about The ROI Matrix, please visit

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit or call Toll-Free 1-800-647-1909.

Posted Under: Richard Seppala, Your ROI Guy