Marketing ROI Expert, Richard Seppala, Explains How Businesses Can Use Video To Increase Marketing ROI

Richard Seppala, known as the “ROI Guy”, recently discussed how his Video Mystery Shopper service is helping businesses step back and take an objective look at how their business is being perceived by their customers.

Orlando, Fla. – July 5, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently published an article on his website,, called “Video Mystery Shop: Put The ‘Video Boss’ In Charge.” In the article, Richard shows how businesses can use their own “reality show” to send their ROI ratings sky-high, and why business owners occasionally might need to make someone else the boss.

“Not only am I advocating putting someone else in charge of your own business – I’m also saying that person should be someone you don’t even know. Hey, actually…it’s not even a person! Because a Video Mystery Shop service makes everyone – including you – accountable to a video camera,” wrote Richard.

“When you book a Video Mystery Shopper or Patient, someone will come to your office, they will have been hired to pose as a client, and they will secretly videotape their entire experience at your business with a hidden video camera.  You and your staff will be able to review the entire tape after the visit – and there won’t be room for excuses,” Richard continued.

“The tape from a Video Mystery Shopper can be a shocking wake-up call.  Maybe a customer’s left waiting for fifteen minutes without any attention paid to them.  Maybe questions are ignored, sales openings are missed, follow-up appointments aren’t pursued, and maybe your staff comes off as just plain rude in some instances.  And all of it may be completely unintentional, because no one’s paying attention to the right things.  That doesn’t make it any better – nor does it help your business,” Richard wrote.

To read the entire article and learn more about Richard Seppala’s Video Mystery Shop Service, visit

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit or call Toll-Free 1-800-647-1909.

Posted Under: Richard Seppala, Your ROI Guy