Richard Seppala, known as the ROI Guy, announces the ROI Matrix, a revolutionary new advertising and marketing ROI measurement system, taking ROI measurement beyond knowing only response rates.

Orlando, Fla. – October 27, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently unveiled his new marketing ROI sytem, The ROI Matrix.  The ROI Matrix goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.

The ROI Matrix is built around the notion that just measuring the pure response rate doesn’t take you very in-depth with the numbers.  You can find out how many people reacted to your ad – but you still don’t know how many ended up as paying customers.  By only measuring the pure response rate, you’re still not answering the essential question that really has to be asked about any marketing – whether or not the marketing made your business any money.

“Our ROI Matrix system analyzes every call a business gets in response to a marketing placement.   We first remove all repeat callers and sales calls, then we extract the data of every new customer that the marketing attracted.  Next, we listen to how every call is answered, and look at whether prospects who called were converted to customers and how much they spent,” said Richard Seppala.

“For medical and dental practices, we also look at who scheduled appointments to come in, and how many didn’t schedule – and we also take note of who actually showed up for their appointments!  And for those who didn’t…we can provide the contact data so your staff or sales rep can follow up to try to get them to reschedule,” Richard remarked.

There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment and identify strengths and weaknesses of your marketing and customer service programs than through the ROI Matrix and Richard’s other systems.  A few of these proven systems include the Call Tracking System, The Dynamic Tracking System, the ROI Bridge and the Video Mystery Patient.

To learn more about the ROI Matrix and Richard’s other marketing ROI tracking systems, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.