Richard Seppala, known as the ROI Guy, is excited to announce that his latest book, “ROI Marketing Secrets Revealed,” Reached #1 on Amazon.com in the Direct Marketing Category.

Orlando, Fla. – December 7, 2010 – Richard Seppala, advertising and marketing ROI expert, along with CelebrityPress™, a leading business and marketing book publishing company, brought together a select group of the nation’s leading marketing experts, to collaborate on the recently released business and marketing book titled, “ROI Marketing Secrets Revealed.”

ROI Marketing Secrets Revealed was released on September 30, 2010.  On the day of release, the book was a #1 Best-Seller in the Direct Marketing category on Amazon.com.  The book also reached the best-seller list in two other categories. ROI Marketing Secrets Revealed reveals million-dollar secrets that top marketers use in their specialty for maximum return on investment (ROI) and how to directly increase your profits today.

In the book, Richard delves into issues such as “The Four Pillars of ROI,” How The ROI Guy Raises Your ROI,” and “Dynamic Tracking: Measuring Your Online ROI.”

Richard Seppala would like to congratulate all of the authors who contributed to the book and lent their expertise to help push the book to best-seller status.  Along with Richard, the authors of ROI Marketing Secrets Revealed include: Nick Nanton, Esq., JW Dicks, Esq.,  Ian Garlic,

Chuck Barnett, Aaron Halderman, A.J. Puedan, Devin Herz, Scott Strepina, Jason Ross, Darrin T. Mish, Esq., Lee Weiner, Nina Hershberger, Steven Placey, Tony Wedel, Dr. Scott Schumann, Brian Horn, Charlie McDermott, Connie Gray, Eddie Diaz, Harmony Tenney, Jody Murphy, Julie Boswell, Rajiv Kapur, Roger Salam, Dave VanHoose, Dustin Mathews, Larry Benet, Jim Palmer, Ed O’Keefe, David Lee, Rem Jackson, Tom Foster, Timothy Seward and Jay Henderson

The book can be purchased on Amazon.com at http://www.amazon.com/Marketing-Secrets-Revealed-Richard-Seppala/dp/0615386962/ref=sr_1_3?ie=UTF8&s=books&qid=1286898970&sr=8-3

Richard has also recently unveiled his new marketing ROI sytem, The ROI Matrix.  The ROI Matrix goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.

The ROI Matrix is built around the notion that just measuring the pure response rate doesn’t take you very in-depth with the numbers.  You can find out how many people reacted to your ad – but you still don’t know how many ended up as paying customers.  By only measuring the pure response rate, you’re still not answering the essential question that really has to be asked about any marketing – whether or not the marketing made your business any money.

To learn more about Richard and the ROI Matrix, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

About Celebrity Press™:

Celebrity Press™, founded by JW Dicks, Esq. and Nick Nanton, Esq., is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through publishing their expertise to reach a larger audience and build a bigger platform. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many more of the biggest experts across diverse fields.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us