Marketing ROI Expert and Best-Selling Author, Richard Seppala aka ROI Guy, Honored With PowerTalk Thought Leader of the Year Award

Richard Seppala, known as the ROI Guy, was recently honored by The National Academy of Best-Selling Authors as a 2010 PowerTalk Thought Leader of the Year.

Orlando, Fla. – December 9, 2010 – This past weekend, Richard Seppala, advertising and marketing ROI expert, along with other leading business and marketing book authors, joined in New York City to attend the Best Sellers Summit and Awards Gala hosted by National Academy of Best-Selling Authors™. (NABSA)

The NABSA honored Richard as one of fifteen thought leaders to deliver a PowerTalk at the event about what businesses and entrepreneurs can do to grow their business in the new economy.  After the event, the members of the NABSA voted for their top three thought leaders for 2010 to receive the PowerTalk Thought Leader of the Year Award.  Richard Seppala was chosen as one of these thought leaders for his expertise in marketing and advertising ROI and his systems created to help businesses fully and accurately measure their marketing ROI.  The NABSA also honored international best-selling author of The E-Myth, Michael E. Gerber, with a Lifetime Achievement Award.

Richard Seppala’s latest book, ROI Marketing Secrets Revealed was released on September 30, 2010.  On the day of release, the book was a #1 Best-Seller in the Direct Marketing category on  The book also reached the best-seller list in two other categories. ROI Marketing Secrets Revealed reveals million-dollar secrets that top marketers use in their specialty for maximum return on investment (ROI) and how to directly increase your profits today.

Richard has also recently unveiled his new marketing ROI system, The ROI Matrix.  The ROI Matrix goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.

The ROI Matrix is built around the notion that just measuring the pure response rate doesn’t take you very in-depth with the numbers.  You can find out how many people reacted to your ad – but you still don’t know how many ended up as paying customers.  By only measuring the pure response rate, you’re still not answering the essential question that really has to be asked about any marketing – whether or not the marketing made your business any money.

To learn more about Richard and the ROI Matrix, please visit

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit or call Toll-Free 1-800-647-1909.

About The National Academy of Best-Selling Authors™:

The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. who are also best selling authors and represent authors and experts nationwide.  Both of the attorneys are members of multiple organizations, associations and academies that recognize and honor the best in the business, and they thought a similar organization should be created for Best Selling authors who don’t always get recognition for their accomplishment. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.

To find out more about The National Academy of Best-Selling Authors™ visit

Posted Under: Richard Seppala, Your ROI Guy