J.W. Dicks, Esq., Personal Branding Expert and Business Strategist, Discusses 30-Year Proven Marketing Strategies

J.W.  Dicks, Esq., business strategist and Celebrity Branding® expert, is currently writing a blog series reacting to DMNews’ 30-Year Proven Marketing Strategies 

Orlando, Fla. – January 22, 2009 – JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, continues to write a series of popular branding and marketing blogs at his website http://www.JWDicksBlog.com. The blogs are timely and efficient tips for entrepreneurs and business owners interested in growing their business or professional practice.

JW Dicks is one of America’s leading experts on using personal branding to build an individual or expert’s media credentials and then growing a business around the personal brand.  JW emphasizes branding, and the importance of online marketing and social media to his readers and gives them strategies to expand their business in the current economy. 

Starting in December 2009, JW began a blog series based on a recent DMNews article discussing marketing strategies that have been the most effective over the last 30 years, and continue to be.  Some of the topics that JW will cover over the next several weeks will include (in no particular order) customer endorsements
, continuity programs, loyalty programs, 
sweepstakes, rebates
, coupons, 
in-billing advertisements
, business reply cards, and 
location-based targeting, among others. 

The first blog included JW’s thoughts on loyalty programs.  He discusses how loyalty programs are well known, adaptable and clearly successful.  JW uses examples such as Best Western®, Delta, Kennedy’s All-American Barber Club® and American Express® to illustrate the different varieties and effective uses of loyalty programs.  Along with these examples, JW Dicks asks his readers, “How can you use a loyalty program in your business? What steps need to take place to implement one quickly?” 

Over the next several weeks, JW will give his take on some of these marketing strategies with an emphasis on personal branding, branding companies, business strategies and business development. 

To read blogs and articles written by JW Dicks, visit http://www.CelebrityBrandingAgency.com


About J.W. Dicks:

J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.

J.W.  represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.

A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself.  He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.

J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.

J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.

[email protected]  •  800.980.1626



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