Joyful Planet LLC Chief Joy Officer Patrice Tanaka Hits Amazon Best-Seller Lists with “Beat the Curve.”

Patrice Tanaka recently hit two Amazon Best-Seller lists in the United States and Canada with “Beat the Curve.”

Headshot, business
Headshot, business

New York, NY – February 11, 2016 – Patrice Tanaka recently joined a select group of business experts and entrepreneurs from around the world, along with Brian Tracy to co-author the book, Beat The Curve: The World’s Leading Entrepreneurs and Professionals Reveal Their Secrets To Outperforming The Status Quo in Health, Wealth and Success.”  CelebrityPress™, a leading business book publisher, released the book on January 21, 2016.

On the day of release, Beat the Curve reached best-seller status in two Amazon categories including #10 in “Direct Marketing” and #15 in “Marketing for Small Business.” Patrice Tanaka contributed a chapter entitled “Your Life’s Purpose And Unleash Your Joy!”

CelebrityPress™ describes the book:

Beat The Status Quo! Those who wish to improve are willing to make changes, others are dreamers.

 As Henry Ford so aptly put it: “If you always do what you’ve always done, you’ll always get what you’ve always got.” While this does not mean you have been unsuccessful, aspirations to move to a higher standard will require changes. What changes can a book like this offer?

Beat The Curve is a compilation of authors who have outperformed the status quo. Their fields are different and their approaches are varied. Their ability and passion for their work, coupled with their perseverance, have allowed these Celebrity Experts® to soar to a higher level. While they have developed their successes in different ways, there are the common threads throughout. Why not be guided by a mountain climber who has been to the top before? To quote the Chinese philosopher, Confucius: Success depends upon previous preparation, and without such preparation there is sure to be failure. 

With the expert help available in the pages of this book, you will not only learn from their successes and their failures, but you will now have their guidance to help Beat The Curve.

After such a successful release, Patrice Tanaka will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best seller lists.

Click HERE to order a copy of Beat the Curve

A portion of the royalties earned from Beat the Curve will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

More About Patrice Tanaka:

Patrice Tanaka is a serial entrepreneur, having co-founded three award-winning, PR and Marketing firms and, most recently, Joyful Planet, a Business and Life Strategy Consultancy to help people discover and live their life’s purpose and, in so doing, unleash all the joy available to them. “Through Joyful Planet, I am doing what I love and what I do best, leveraging my creative problem-solving talent to help individuals and organizations move forward more successfully and joyfully in business and life,” says Patrice.

Joyful Planet is the culmination of Patrice’s experience and award-winning track record in creative problem solving for some of the most successful global brands. The only reason I started my first PR agency, PT&Co., was to avoid firing four talented colleagues when we lost our biggest account, explains Patrice. The best solution I could come up with was to lead my colleagues in a management buyback from advertising agency, Chiat/Day, to co-found an employee-owned PR agency in 1990. Within eight years, PT&Co. was recognized as the “#1 Most Creative” and the “#2 Best Work Environment” among all PR agencies in the U.S.

Prior to starting Joyful Planet, Patrice was Co-Founder, Chief Counselor and Creative Strategist for PadillaCRT, the largest employee-owned PR agency, and the 15th largest independent PR agency in America. “I am proud to have been part of co-founding a purpose-driven agency committed to helping clients achieve their business purpose,” Patrice says. Previously, she was Co-Chair, Chief Creative Officer and whatcanbe Ambassador for CRT/tanaka, an entity she helped co-found in September 2005 with Richmond, VA.-based Carter Ryley Thomas.

Patrice has been honored by many PR, marketing, business and civic organizations, including the Public Relations Society of America (“Paul M. Lund Award for Public Service”), The Holmes Group (“Creativity All-Star” Award), New York Women in Communications (“Matrix” Award), Association for Women in Communications (“Headliner” Award), Girl Scouts of Greater New York (“Woman of Distinction” Award), Working Mother Magazine (“Mothering That Works” Award), Asian Women in Business (“Entrepreneurial Leadership Award”), University of Hawaii (“Distinguished Alumni” Award), among others.

Born and raised in Hawaii, Patrice graduated from the University of Hawaii in 1974, became an editor at Hawaii Press Newspapers and, following that, PR Director of the Hotel Inter-Continental Maui in Wailea. In 1979, she fulfilled a life-long dream of moving to New York City. Patrice joined Jessica Dee Communications, a PR agency she helped to build, which was acquired by Chiat/Day Advertising in 1987.

A widow since 2003, Patrice lives in Manhattan. She devotes much of her free time to serving on the boards of non-profit organizations dedicated to helping women and children, including the Girl Scouts of Greater New York, Dancing Classrooms, and the American Friends of Phelophepa (the South African health care train). Patrice is also a ballroom dancer and author of Becoming Ginger Rogers…How Ballroom Dancing Made Me a Happier Woman, a Better Partner and a Smarter CEO (2011).

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1700 best-selling authors to date.

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Kasey Kalchert

Dicks and Nanton Celebrity Branding Agency®


[email protected]

Posted Under: Beat The Curve, CelebrityPress