John “Hutch” Hutchinson ChFC, CLU, EA, recently hit two Amazon.com best-seller lists with the new business book, “Transform,” co-authored with best-selling author and speaker Brian Tracy.

San Clemente, CA – September 30, 2014 – John “Hutch” Hutchinson, President of Balanced Plan Financial, recently joined noted business development expert, best-selling author and speaker, Brian Tracy, along with a select group of the world’s leading experts, to co-author the book titled, Transform: The World’s Leading Entrepreneurs and Professionals Get to the Heart and Soul of Transforming your Life, Business & Health. The book was released on September 18, 2014 by CelebrityPress™ – a leading business book publisher.

On the day of release, Transform reached best-seller status in two Amazon.com categories – reaching as high as #6 in the “Direct Marketing” category. The book also reached best-seller status in the “Marketing and Small Business” category. John contributed a chapter titled, “8 Ways to Transforming Your ‘Junk-Drawer Financial’ Into a Balanced Plan.”

John Hutchinson specializes in helping entrepreneurs and high income earners make deliberate financial choices considering the impact to their holistic situation.  John takes a very educational approach with clients, boiling down complex financial strategies to simple concepts, stories, and sketches they can easily understand.

John’s family situation gave him a special affinity for empowering business owners in the realm of financial planning and stewardship of capital. He was called to this niche of planning having watched his father’s life’s work as a successful entrepreneur come unraveled due a premature death and a lack of proper planning. With his father in mind, John decided to join the financial services industry with the intention of building a more client-friendly model.  He was eventually given the opportunity to work as part of a major financial company’s advanced planning team. Not wanting bias to taint his advice, John eventually left that opportunity to create his own boutique planning firm unaligned with any particular financial institution.

John understands that a business owner’s best rate of return will almost always come from within their business where they have more access, knowledge, and control. That said, he works with clients to grow their assets being mindful of principal protection, tax efficiency, and layers of asset protection. He often uses strategies employed by major corporate institutions, but rarely found in the small business arena. Strategies implemented today are designed with the endgame in mind by positioning for favorable distribution of assets and disposition of the business.

CelebrityPress™ describes the book:

When we think of transformation, we automatically think of metamorphosis or change. One of the first metamorphoses we discover as a child is the universally- quoted change of the caterpillar into the butterfly. The positive symbolism of this transformation is liberally applied to illustrate the change from ‘ugly duckling’ to ‘elegant swan’ in all fields.

This symbolism readily transfers to just about any change for the better. The guidance of individuals who have experienced positive change with mentoring, have taken calculated risks and enjoyed accomplishments in their field, may be seen as role models. We also note that the transformations of the PremierExperts® in this book are not limited by ‘dollars and cents’ measurement, but include body, mind and soul accomplishments.

The transforming experiences discussed by the PremierExperts® in this book cover many subjects including positive mindset changes, changes wrought by perseverance, passion, due diligence, restructuring, technology, systems, techniques, etc., …in fact, they cover positive changes that cut across numerous disciplines and fields.

After such a successful release, John Hutchinson will once again be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

Click HERE to order a copy of Transform: The World’s Leading Entrepreneurs and Professionals Get to the Heart and Soul of Transforming your Life, Business & Health.

The royalties from this project will be given to Entrepreneurs International Foundation, a not-for-profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1400 best-selling authors to date.

Learn more at http://www.celebritypresspublishing.com