Dr. Darold Opp, founder of Advanced Family Dentistry and SmilePalooza! encourages dentists to eliminate old marketing methods that no longer serve them and embrace new social media marketing.

ABERDEEN, SD – December 4, 2014 – Dr. Darold Opp, DDS, founder of Advanced Family Dentistry and SmilePalooza!, recently posted a article on his website entitled “Social Media Takes Dental Marketing Out of the Box.”  It is no surprise that social media would be appealing to Dr. Opp. As a maverick in the dental profession, he says that social media is, “a marketing tool that definitely takes marketing out of the usual box of direct mail, email, and print or TV advertising.”

Dr. Opp appreciates the social aspect of this new communication medium, writing, “I am a social creature. I love my patients. I love meeting new people and helping them learn about and manage their oral health and solve their oral health issues. Besides, social media is where most people are today. If your patients and prospective patients are there, you want to be there too. So, social media is right up my alley, and it should be a major component in your dental practice marketing mix.”

He is not suggesting doing away with the other forms of media. Instead he suggests, “Simply incorporate them into your marketing mix.”

Contests are another way Opp suggests making use of social media. And, more importantly, he recommends mobile list building, getting patients to give permission to send them messages on their cell phones.  As Dr. Opp says, “And when your patients give you permission to communicate with them through SMS texting, you are in a position to form relationships that will integral to the growth of your practice.”

As far as Dr. Opp is concerned, “Texting, Facebook, tweeting, these are all the ways people make word-of-mouth referrals. And word spreads fast. Not just locally, but globally. Embrace the new world of social media and watch your practice grow exponentially.”

The entire article can be found at http://www.smilepalooza.com/social-media-takes-dental-marketing-out-of-the-box/

To learn more about Dr. Opp and SmilePalooza! visit www.smile-palooza.com

About Dr. Opp and SmilePalooza!

Dr. Darold Opp has been a practicing dentist for 30 years and is in the top one-percent net income bracket of dentists in America.  He was one of three finalists for the Marketer of the Year, an international competition held in Dallas, Texas, where he shared the stage with Dan Kennedy, recognized as the “World’s Greatest Marketer and Millionaire Maker”. Dr. Opp is the recipient of several awards for community involvement. He created SmilePalooza! as a way to give back to his patients and the community. SmilePalooza! has turned out to be an extraordinary marketing tool for the dental profession.